![Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Soundless-Videos-We-Love.png "Silent But Mighty: How Soundless Videos Are Winning Social Media")
You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending sound bite? Chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it. Welcome to the reality of modern content consumption, where your masterpiece is more likely … Read more
A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer who has previously represented Meta and Facebook. The new documentation is formally called NOTICE of Appearance. There may be an additional legal filing that may indicate that the previous legal team may no longer be … Read more
Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands in the United States and Japan. For now, this is just a trial run with a handful of brands, but it’s a clear sign that … Read more
Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot. Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective … Read more
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views … Read more
As an entrepreneur, your time and energy are likely getting pulled in several different directions. While you may get energy from the passion you have for designing products, planning marketing, and setting up your store, you may not have that same energy when it comes to bookkeeping! But it is just as important as any … Read more
Google’s John Mueller shared his insights on how to approach SEO for AI Search in an interview published on YouTube. The discussion also touched on what SEOs should do in 2025 given the realities of what users want. The video discussion was hosted by Mike Grehan on his new marketing podcast titled, Inside Marketing With … Read more
![Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/Does-Google-Favor-UGC-Reddit-Leads-In-Search-Growth-STUDY.jpg "Does Google Favor UGC? Reddit Leads In Search Growth [STUDY]")
This past year was a big one for SEO, with major changes in how Google ranks content. According to SISTRIX’s latest IndexWatch report, the year’s biggest winners were platforms focused on user-generated content (UGC), AI-powered tools, and large ecommerce brands. Reddit emerged as the leader among standout performers, but its dominance raises questions about Google’s … Read more
Considering joining one of the millions of small businesses by purchasing an established brand? Congratulations, you’re on step one to becoming a business owner! That said, while there are many benefits to purchasing an established business as a startup or entrepreneur, there are also lots of things to factor in along the way. In this … Read more
Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing tactic equilibrium and equality. This is the most controversial article I have ever written. A lot of people reading this will … Read more
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates focus on transparency, actionable data, and high-value customer targeting. Source link
![How to Write a Content Brief [Template + Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/01/content-brief-1-20250120-7521165.webp.webp "How to Write a Content Brief [Template + Examples]")
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. One of the simplest ways to achieve this is to write content briefs. … Read more
Google removes breadcrumbs from mobile search results, simplifying URLs to show only domains while keeping breadcrumbs on desktop. Google removed breadcrumbs from mobile search results. Only the domain will show on mobile, but breadcrumbs stay on desktop. No changes are needed for sites using breadcrumb markup. Source link
There are many aspects of starting a business. People will be quick to tell you about the importance of marketing, different sales techniques, and everything you need to know about getting a product to market. But in truth, without the necessary discipline, all the information becomes much less important. However, discipline is not something you … Read more
WordPress Multisite is a feature for managing the structure and multiple sites from a single WordPress installation. In this article, I’ll share the step-by-step approach to creating a new WordPress website or converting an existing WordPress website into a WordPress Multisite. But before that, let’s understand the basics of WordPress Multisite. What Is WordPress Multisite? … Read more
“This whole entire generation is about to turn all of our business models on its head.” I’m a consumer who falls somewhere between baby millennial and geriatric Gen Zer, and after hearing Hootsuite CEO Irina Novoselsky talk about my generation — she gets it. I’m sure her being a millennial, thus closer to Gen Z … Read more
The competitive research tool similarweb released its Digital 100 list of sites with the largest growth in traffic, providing insights into what’s driving traffic growth across various informational and shopping categories. Gig Economy Shows Strong Growth The website with the most growth is JustAnswer.com, a gig economy platform that enables consumers to consult with experts … Read more
Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a survey conducted in November 2024 among 688 marketers. Some 68% of respondents say they plan to increase spend on social media in 2025, … Read more
