This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback. I won’t cover every big update here, but building on a talk I gave at Hero Conf in San Diego recently, I’ll highlight some of … Read more
Automattic removed a spreadsheet containing the domain names of WP Engine customers from the WP Engine Tracker website. The removal is in response to a preliminary injunction granted to WP Engine, ordering Automattic and Matt Mullenweg to remove the spreadsheet within 72 hours. The preliminary injunction was warmly received on X (formerly Twitter), a tweet … Read more
In the world of ecommerce platforms, plugins, and shopping carts, there are a lot of technology options. WooCommerce for WordPress leads the way in terms of market share. All of the various ecommerce platforms have their own pros and cons in terms of features, content management, and overall integration with your business. Many of the … Read more
A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space. Conducted by Botify and DemandSphere, the research analyzed over 120,000 keywords across 22 websites. The study, conducted between August and September, finds that traditional SEO metrics like click-through rates may … Read more
Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know how many blog posts per week were ideal or the best posting cadence for social media. But today, that’s no longer the case. If you’re a marketer or business owner who’s clueless about content cadence … Read more
Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search away, and now, we’ve seen a cosmic shift from traditional search to voice search and voice assistants. Statistically, voice search and assistants are not something … Read more
Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad integration, and optimization best practices for Performance Max campaigns, among others. These updates mark more steps forward in Microsoft’s effort … Read more
A judge ruled in WP Engine’s favor in their request for a preliminary injunction against Automattic and Matt Mullenweg. The court agreed that WP Engine will suffer irreparable harm if the injunction is not granted and giving the defendants (Automattic and Mullenweg) 72 hours to return things to the way they were as of September … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Many people are surprised to learn that I am an introvert. I don’t get my energy from being around lots of people (although I love being around people). Instead, I get my energy from … Read more
If you’re sipping an oat milk latte as you read this, you’re in luck. Keep reading to learn the secret sauce (er–milk?) to Oatly’s killer guerilla marketing strategy. Find out why global chief creative officer fired the entire marketing department, why Oatly is a big fan of posting their lawsuits online, and Brendan Lewis’ belief … Read more
Automattic announced the acquisition of WPAI, a company that creates AI-powered functionalities that make WordPress easier and more efficient to use. The core technologies of the current apps will be integrated into new offerings by Automattic. WPAI WPAI released it’s first product, CodeWP in 2022. CodeWP was an AI integrated development environment (IDE) for developers, … Read more
Google has launched a surgical strike on Site Reputation Abuse, AKA “Parasite SEO,” hitting big brands and major revenue streams. Should you be worried? We’ve got you. Dr Pete’s level chart to help you understand the types of actions that are being penalized. Source link
Google has released FAQ guidance on its site reputation abuse policy. The update covers important points about managing third-party content and recovery processes. Breaking Down Third-Party Content Rules Google wants to clarify what counts as a violation. Using third-party content is not a problem in itself. A violation happens when that content is used to … Read more
Catch up on select AI news and developments from the past two weeks (in no particular order): Nvidia unveils AI model for voice and sound transformation. Nvidia introduced Fugatto, an AI model capable of generating and transforming audio, such as altering accents, modifying moods, or creating unconventional effects like a trumpet mimicking a dog’s bark. … Read more
Google streamlines Search Console Insights by removing Google Analytics data, focusing solely on Search Console metrics for simplicity. Google updates Search Console Insights, removing Google Analytics data. Search Console Insights now focuses solely on Search Console metrics. Google Analytics data still accessible through its dedicated platform. Source link
SEO for startups can be overwhelming — but don’t let it keep you from getting started. Contrary to what you might think, startups have many SEO advantages. Thanks to lean processes, startups can be reactive and publish faster. I’m an SEO consultant, and one of my clients (a startup) began working with me when they … Read more
The first commercial power plant had only 59 customers when Thomas Edison built it in 1882. Eighteen years later, access to electricity had already expanded to 3.8 million U.S. Americans (5% of households).1 From there, power grid access grew exponentially: 8% in 1907. 35% in 1920. 68% in 1929. We stand at the doorstep of a … Read more
With the holiday approaching fast, it’s time to go through holiday SEO pitfalls and learn how to avoid and fix them. Salesforce predicts a 2% year-over-year global sales growth for November and December, totaling $1.19 trillion, with U.S. sales expected to reach $277 billion – also up 2% from last year. With people holding on … Read more
