This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Imagine clicking on a website only to wait several seconds for it to load. Frustrating, right? Your prospective customers think so, too. In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, … Read more
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because my parents told me to. It’s dense. It’s dry. I can’t get … Read more
A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles. LinkedIn Chief Economist Karin Kimbrough shared the study, exploring marketers’ current concerns and opportunities. Overview Of LinkedIn B2B Marketing Report AI In B2B Marketing Approximately two-thirds (66%) of B2B marketing leaders surveyed report … Read more
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are well-written. That’s what happens when marketers ignore keyword intent, which … Read more
YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers. YouTube now lets creators promote Shorts. Promoted Shorts target viewers likely to engage with the creator’s channel. This makes it easy to boost Shorts without a full Google Ads campaign. Source link
Struggling with SEO that doesn’t drive revenue? Learn how to identify profitable keywords with high intent to boost your traffic and grow your bottom line. Source link
Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: “Our readers would probably love this, too”. So, why are conferences on our radar in the first place? Well, … Read more
Videos have taken over content on social media. They’re dynamic, engaging and drive incredible results. In fact, social networks across the board are dominated by video content that showcases the latest trends. According to the 2025 Sprout Social Index, when it comes to keeping up with cultural moments, 51% of consumers prefer Facebook and Instagram … Read more
![Which LLM Should You Use for Your Business? [Pros and Cons]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/which-llm-to-use.png "Which LLM Should You Use for Your Business? [Pros and")
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short). So, let’s talk about what to use, when. ChatGPT … Read more
We have been testing Google’s newest “Ask for me” Search Lab test. It is quick, easy, and impressive technology to request local quotes, but it is not at all clear that it is good for small businesses. At the end of January, Rose Yao, a product lead at Google, announced a new Search Lab test (“Ask … Read more
![Why You Should Leverage Interactive Videos [Data from 500+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/interactive-video-1-20250216-406926.webp.webp "Why You Should Leverage Interactive Videos [Data from 500+ Marketers]")
When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can be the most engaging format. Regardless of length, for me personally, some of the most impactful marketing content I’ve seen has been in interactive videos. Even though the medium can be traced back to the … Read more
In this edition of Ask An SEO, we’re addressing a question about the impact of AI Overviews on search engine results pages, particularly for ecommerce store owners looking to stay competitive: “Do you think that AI Overviews or AI will disrupt SERPs with Google PLAs? And, as someone with a small ecommerce store selling clothing, … Read more
A recent discussion in a Facebook SEO group highlighted how Google’s structured data testing tool can produce misleading results, making Schema.org structured data difficult to debug. This is why the tool falls short and why Schema.org provides a better solution. This article doesn’t link to the private Facebook group discussion but it does provide screenshots … Read more
![Media Mix Modeling: What It Is and How to Use It [+ Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/media-mix-modeling-1-20250216-2505933.webp.webp "Media Mix Modeling: What It Is and How to Use")
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated … Read more
![My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]](https://nicheplrnewsletter.com/news/wp-content/uploads/2025/02/Untitled-design-2025-02-14T161951.776.png "My Tips for Designing Great Website Imagery [With Canva, HubSpot,")
I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple. If you want to create or incorporate compelling images into your brand‘s website for the first time and you’re not sure how you’re in luck. In this post, I’ll share my tips and … Read more
Travelers today can effortlessly browse through countless vacation rental options with only a few clicks. With so much competition, a strong online presence is critical to success in the vacation rental space. With competition from large players like VRBO, Airbnb, and Booking.com, small local vendors can not solely rely on word-of-mouth or local listings. You … Read more
An interview with WooCommerce shows that their recent rebrand is a strategic refresh, offering lessons for businesses and search marketers on how to stay relevant and competitive. A Business Refresh A recently announced rebrand by WooCommerce is far more than a logo update; it’s part of an evolution of their platform that demonstrates the strategic … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): Google’s Gemini AI now remembers past conversations. Google has introduced a recall feature in Gemini AI, allowing users with a Gemini Advanced subscription to retain context from previous interactions. This feature enables seamless conversations without requiring users … Read more
