5 Rules for Your Sub-Brand Keyword Strategy

5 Rules for Sub Brand Keyword Strategy - 5 Rules for Your Sub-Brand Keyword Strategy

If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. … Read more

Understanding Hashtags on TikTok – DigitalMarketer

TikTok hashtags work differently when compared to  Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach.  Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use … Read more

Feature Fridays: How Mobiles.co.uk uses Litmus Personalize in preparation for Black Friday – Litmus


https://www.litmus.com/wp-content/uploads/2022/09/Feature-Friday-0930-Mobiles-1-1.mp4 For this week’s edition of Feature Friday we’re talking all things Black Friday! This email from British smartphone retailer Mobiles.co.uk features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. Personalization techniques include: Countdown timers Social proof Product Automation Countdown Timers By using a countdown timer in the header of the email, Mobiles.co.uk create … Read more

What Is Marketing Strategy? A Brief Introduction

What Is Marketing Strategy? A Brief Introduction

“What is the definition of marketing strategy?” is a common question among marketing professionals and others in the business world. So let’s cover some basic ideas that separate marketing strategy from other aspects of marketing. First, the focus of a marketing strategy is broad—it takes a helicopter view of the marketing landscape. As such, it … Read more

The Important Benefits of Outsourcing Your E-Commerce Business

Outsourcing E-Commerce Business

Nowadays, the impact of e-commerce is being felt in nearly everybody’s life. E-commerce is changing how we do business around the world. Additionally, despite its relatively recent ascension, e-commerce has changed significantly with the passage of time. Approximately $3 trillion USD was spent online globally in 2018. That demonstrates that an astounding 15% of all … Read more

Essential Tools Start-Ups Should Consider Investing In


Growing a start-up is an exciting time. Business leaders have the opportunity to bring their ideas and visions for a company to life. Starting their own business allows individuals to build and run a company how they want. With reports suggesting that more than 1,800 companies are founded daily, now is an exciting time for start-ups … Read more

The Instagram Algorithm in 2022 (It’s Never Too Late to Grow)

Instagram algorithm graphic

The Instagram algorithm is the gatekeeper to success on the platform. Master the algorithm, and you’ll unlock access to more followers and higher engagement. Ignore the algorithm, and your account could be doomed to obscurity—regardless of how good or wanted your content is. Instagram’s algorithms change from time to time, and we do our best … Read more

5 Ways to Charge Premium Prices — Even During a Recession

Charge premium prices tag graphic

In a recessionary environment, discerning consumers tighten their belts and reduce costs. This can lead to slower sales for business owners, who often react by reducing prices in hopes of stimulating revenue. Yet price reduction can be a shortsighted strategy, as is explained in this HBR article. “Across-the-board price cuts can permanently erode a company’s … Read more

Why Kendra Scott Risked Everything on the Customer Experience — Exclusive

Kendra scott jewelry

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Kendra Scott, founder of Kendra Scott Jewelry, about how she overcame failure and built her billion-dollar business centered on the customer experience. To read more, subscribe to the magazine. ————— It was … Read more

Simplifying AI Can Optimize Your Entire Business

Simplifying AI

Artificial intelligence is becoming less of a futuristic technology and a more integral aspect of today’s business landscape. The usage of AI across the business universe is revolutionizing every industry, and Gartner reports that at least 75% of organizations use deep neural networks today. In financial departments, AI is automating menial tasks and reducing errors in traditional manual … Read more

Google Announces 5 Changes Coming To Mobile Search

Google Announces 5 Changes Coming To Mobile Search

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. In the coming months, Google is upgrading the mobile … Read more

Programmatic Advertising for Beginners

AAA programmatic advertising - Programmatic Advertising for Beginners

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to … Read more

How We Increased a Client’s Leads by 384% in Six Months by Focusing on One Topic Cluster [Case Study]

Screenshot showing ‘how’ queries in Google Search Console, such as ‘how to liquidate a business’ and ‘how do liquidation companies work’

Content marketing is an essential part of any SEO strategy. Without it, how are you going to attract customers looking for answers to their questions, and who are potentially in the market for your products or services? At Tao Digital Marketing, we’ve recently generated some great results for one of our clients operating in the … Read more

How to Create an Interactive Email: 7 Elements to Add – Litmus


To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. … Read more