Don’t Buy Anyone a Ring Camera

There’s a chance you had never heard of Ring cameras before Amazon bought the company for as much as $1.8 billion last year. It’s possible that Ring still wasn’t on your radar earlier this year, when reports emerged that the home security giant had partnered with scores of police departments, funneling videos and user data…

How to Become a Leadership Influencer

Executive brands are evolving through the power of expertise, authority and trust. Image credit: Klaus Vedfelt | Getty Images Tom Popomaronis Guest Writer Vice President, Innovation at Massive Alliance November 29, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You’re probably sick of hearing about influencers these days and how all it…

Twitter ceases all political advertising – CNET

Twitter is ditching political ads.  Angela Lang/CNET Twitter will stop selling ads concerning candidates for office, elections or political issues such as climate change and immigration, the company’s CEO said Wednesday, staking out a position that sets the social network apart from industry giant Facebook. In a series of 11 tweets, Twitter CEO Jack Dorsey…

Twitter makes its political ad ban official

The ban on political ads announced by Twitter two weeks ago has come into effect, and the rules are surprisingly simple — perhaps too simple. No political content as they define it may be promoted; candidates, parties, governments or officials, PACs and certain political nonprofit groups are banned from promoting content altogether. The idea intended…

Educating Investors, Consumers Alike: NorCal’s CMO Talks Cannabis Marketing

NorCal, a vertically integrated cannabis company focused on the California market, announced the release of a new corporate brand campaign Oct.16 that spans print, digital and outdoor media. The campaign has  multiple angles, jumping from educational content to hard branding, and aims to position NorCal as a leader in the California market to both consumers and potential…

5 Smart B2C Tactics To Boost Your B2B Brand

B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today’s savvy B2B marketers can add a healthy…

Instagram’s decision to remove likes could help mend some of the mental health damage caused by the competitive social media influencer industry

Instagram is going to start removing likes for users worldwide.The company has already trialled hidden likes in seven countries: Australia, Canada, Brazil, Ireland, Italy, Japan, and New Zealand.Marie Mostad, the cofounder of influencer-brand matching company inzpire.me, told Insider this is a good move from a mental health point of view.She said it would bring Instagram…

How the PayPal Honey deal could reshape ecommerce

PayPal has struck gold. In a mostly cash move announced last week, the company will spend about $4 billion to buy Honey Science Corporation, the deal-finding browser extension and app, which currently has 17 million monthly users and more than 30,000 merchant websites. Analytically speaking, it’s a magical move. In fact, it’s probably one of…

7 Ways to Monitor a Competitor’s Content Marketing Strategy

A few creative ways to keep an eye on the competition’s content marketing strategy. Image credit: Robert Daly | Getty Images November 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Monitoring the competition’s content marketing efforts is an essential step for brands developing their own content marketing strategy. Finding out…

Cloud video collaboration platform Frame.io raises $50 million, heads to Hollywood

New York-based Frame.io, a video review and collaboration platform now used by over a million customers, has raised $50 million in Series C funding to further expand its investment in cloud-based video workflows. The round was led by Insight Partners, and included participation from existing investors Accel, FirstMark, SignalFire, and Shasta Ventures. Itai Tsiddon, co-founder…

Digital Marketing News: Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools

Instagram Will Begin Hiding Total Like Counts for US Users from Next Week Instagram is slated to start hiding the number of likes that posts have acquired in a forthcoming test. In areas where it’s already been tested, total Instagram like counts have dropped, study data has shown. Social Media Today Female marketer leadership at…

Digital Marketing News: Twitter’s New Publisher Dashboard, Why We Follow Influencers, Snapchat’s Unskippable Ads, & TikTok’s Social Commerce

Instagram Removing Likes Could Boost Social Commerce and Retail Measurement Instagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at recent survey data trends in the area. eMarketer Ad buyers hopeful Twitter Topics will…

Are ‘influencers’ scam artists or gatekeepers?

For the general public, the term “influencers” usually brings up one of two images: A YouTube star who promotes products on Instagram they get for freeThe [expletive] who helped promote the Fyre Festival For those of us in e-commerce, influencers have just as dubious a reputation, either as gatekeepers to a coveted audience or liars…

Google changes its political ad policies

Washington, DC (CNN Business)In announcing new limits on political advertising Wednesday, Google took aim at an issue that a growing cross-section of business leaders, government officials and researchers say is a threat to democracy. The problem they’ve id…