Holiday Shopping Is Here, and Mostly on Our Mobile Devices

Why and how the culture has migrated from waiting in line to buying online. Image credit: Hero Images | Getty Images Yoav Vilner Guest Writer Entrepreneur, thought leader and startup mentor November 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When we think of Black Friday, we often picture people lining up outside…

For Holiday Ads, Nothing Says Tradition Like Cardi B’s Twerk Shop

Media|For Holiday Ads, Nothing Says Tradition Like Cardi B’s Twerk ShopADVERTISINGMultimillion-dollar seasonal campaigns like Pepsi’s were a TV standard, but fewer companies are making a big splash beyond their usual digital strategies.Pepsi’s multimillion-dollar ad campaign featuring the rapper Cardi B and her holiday helpers is really something of a throwback as companies shift toward targeted…

Deliver consistent site experiences with Google Optimize

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day. This makes it challenging for businesses to deliver a coordinated site experience, especially if they are running an experiment or personalization on their site. How do they make sure that…

I ran digital ads for a presidential campaign, and Twitter is right to ban them

Aaron Bartnick Contributor Aaron Bartnick (@AaronBartnick) served as Digital Director for Congressman Seth Moulton’s presidential campaign. He is currently completing graduate studies at the Harvard Kennedy School of Government. As the digital director for Congressman Seth Moulton’s 2020 presidential campaign, I was responsible for everything the campaign did on the internet: the emails you claim…

Direct mail still works if you avoid common mistakes

Plus, how to advertise on Discord/Telegram, landing page tear-downs and more Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor We’ve aggregated…

Banning Micro-Targeted Political Ads Won’t End the Practice

A few weeks ago, we were talking about whether companies like Facebook and Twitter should ban all paid political advertising from their platforms. Now the debate has narrowed to a secondary question: Where political ads are allowed, should their micro-targeting be prohibited? Google is the first to make this restriction formal policy: The company announced…

How to Add Two-Factor Authentication to Your Twitter Account

Using two-factor authentication (2FA) is a smart, simple tactic to add a little extra data security in your life. For those unaware, 2FA is when you use a secondary authentication method—like code generator apps or Bluetooth keys—to validate your identity when logging into a website or app. There’s a similar version of the technology called…

How Peloton’s Marketing Strategy Made It a Leader in Its Space

Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories. November 21, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu evaluates how well Peloton’s marketing strategy hits a variety of different marketing…

Facebook Still Screwing Up This Whole Politics Thing Pretty Bad

Facebook has continued to fumble efforts to extract itself from its self-imposed political nightmare, with the company seeing increasing backlash to both its political advertising policies and continuing to stonewall criticism of its choice to partner with far-right outlet Breitbart on its news platform.The company hasn’t backed down from its bold—some would say dystopian—stance of…

Facebook will now let brands choose exactly where its ads will show

Facebook announced a number of new brand safety features to protect advertisers on its platform. Image: Chesnot/Getty Images By Matt Binder2019-11-20 21:19:43 UTC Facebook made a move to calm advertiser fears as the company continues to deal with the fallout from its political ad policies. On Wednesday, Facebook announced an array of new test features…

We Know You Better!
Subscribe To Our Newsletter
Be the first to get latest updates and
exclusive content straight to your email inbox.
Yes, I want to receive updates
No Thanks!
close-link

Subscribe to our newsletter

Sign-up to get the latest marketing tips straight to your inbox.
SUBSCRIBE!
Give it a try, you can unsubscribe anytime.