Podcast: DownloadSubscribe: Apple Podcasts | Android | RSSFor episode 170 of The Search Engine Journal Show, I had the opportunity to interview Garrett Mehrguth, CEO at Directive, enterprise search marketing agency.Mehrguth talks about the importance of focusing on your brand being discoverable for SEO and challenges some of the traditional sales funnel models.Why is focusing specifically…
Photo: Getty ImagesIt’s been an absolutely bonkers month for social media companies like Facebook and Twitter, with Facebook admitting that it allows politicians to lie in ads on the platform and Twitter opening the floodgates to show users more ads than ever. Just yesterday, Twitter even announced that it was banning all political ads, something that…
Screenshot: Legendary PicturesEvil WeekEvil WeekWelcome to Evil Week, our annual chance to delve into all the slightly sketchy hacks we’d usually refrain from recommending. Want to weasel your way into free drinks, play elaborate mind games, or, er, launder some money? We’ve got all the info you need to successfully be unsavory.The advertising industry is…
On Wednesday, Twitter announced that it will ban all forms of political advertising starting in November, opening up challenging questions about what role social media platforms should play in the 2020 elections. Announced just hours before Facebook’s quarterly earnings call, Twitter’s policy was based on the belief that “political message reach should be earned, not…
Imagine you have to buy new headphones, what will you do: go to the nearest store or open a browser or jump on your mobile app? More and more people today tend to choose the second variant since it takes less time and effort. The number of online-shoppers will keep growing, as e-commerce — online…
