The 10-year challenge: Video game edition

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NintendoTop product in 2009: WiiTop product in 2019: Switch LiteProgress report: In 2009, the Wii dominated the console market and changed the way people across the world interacted with video games. Today, the Switch and Switch Lite are on the same path, bridging the divide between living-room and mobile gaming. The House of Mario traditionally…


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SOCIAL VIDEO REPORT: Social media video marketing trends for Youtube, Facebook, Snapchat, Tik Tok & other top social media companies in 2020 (FB, SNAP, GOOGL, AAPL)

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This is a preview of The Social Video research report from Business Insider Intelligence.Purchase this report.To check to see if you already have access to Business Insider Intelligence through your company, click here. Revenue growth of top social media video marketing platforms Business Insider Intelligence Social platforms are ramping up on emergent video formats to drive…


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Become an elite digital marketer in 2020 with this $39 course bundle

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Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. 12 courses and over 20 hours of training are included. Image: pexels By StackCommerceMashable Shopping2019-12-30 10:00:00 UTC TL;DR: Become a digital marketing whiz with The 2020 Full Stack Digital Marketing Certification Bundle for $39, a 98% savings.  While…


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Giphy’s New Video Platform Pounds Another Nail In the Coffin of the GIF

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Variety reports that the gif, age 32, is suffering from arterial bleeding after being stabbed in the ears on Wednesday morning by Universal Pictures’s Last Christmas starring Emilia Clarke. Location: giphy.com/videos.Today, GIPHY, the world’s largest library of gifs (or something like them), has released audio-enabled gif lookalike videos (ads) from select media partners including BBC…


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Digital Marketing News: Influencer Brand Marketing Study, Facebook’s OS Plans, Instagram’s Multiple Images, & SEO Effectiveness Survey

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Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer Acquisition SEO has continued to be an effective tactic when it comes to driving leads and customer acquisitions, with the majority of digital marketers finding the practice more effective than traditional media, one of several statistics from newly-released survey data. MarketingCharts New Report Looks…


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Spotify: Your Political Ads Are No Good Here

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Photo: Lionel Bonaventure/AFP (Getty Images)Streaming giant Spotify will ban all political advertising in early 2020, Ad Age reported on Friday, saying in a statement to the site that it does “not yet have the necessary level of robustness in our process, systems and tools to responsibly validate and review this content.”The suspension of paid political…


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Spotify to ‘pause’ running political ads, citing lack of proper review

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Ever since the run up to the 2016 U.S. Presidential Election (and, arguably, well before that), political ads have become a major sticking point on social media sites looking to crack down on misinformation. Facebook has grappled with the issue to the satisfaction of virtually no one, while Twitter has shut them down altogether. Ad…


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Using Social Media to Connect with Your Most Loyal Customers

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PM Images/Getty Images More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. This helps explain why we’ve seen a proliferation of programs (we’ve seen…


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Book of the Week: ‘The Direct Mail Revolution’

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Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent. December 6, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares…


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Hyperproof wants to make it easier to comply with GDPR and other regulations

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As companies try to figure out how to comply with regulations like GDPR, ISO or Sarbanes Oxley, they face a huge challenge just getting started. Hyperproof, a Bellevue, Wash. startup, is launching a new product to help companies build a workflow to get them in compliance in a more organized way. Company co-founder and CEO…


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Lessons From Our Top 10 Influencer Marketing Posts of 2019

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2019 saw the continued rise in influencer marketing’s power and scope in both B2C and B2B industries. This continued the explosion of interest in the practice over the past two years, and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have explored on our blog throughout…


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MLB Rumors: Josh Donaldson price exceeds Texas Rangers comfort level – Lone Star Ball

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MLB Rumors: The Texas Rangers are “likely out” on Josh Donaldson, according to Levi Weaver on Twitter, who says that Donaldson’s price has exceeded the Rangers’ comfort level. Donaldson, 34, had a great bounce-back season for Atlanta in 2019, and was generally seen as getting a deal in the 3 year, $75 million range. With…


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Instreamatic signs deals to allow people to talk to adverts on streaming services like an Alexa

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Most in tech would agree that following the launch of Alexa and Google Home devices, the “Voice Era” is here. Voice assistant usage is at 3.3 billion right now; by 2020, half of all searches are expected to be done via voice. And with younger generations growing up on voice (55% of teens use voice…


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Digital Marketing CEO Guy Sheetrit on Transforming Your Limitations Into Leverage

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Sorry, the page you have requested does not exist or has been moved. Successful entrepreneurs like yourself won’t let this get in the way of finding articles, expert advice, and valuable resources to help build and maintain a successful business. To find what you’re looking for you can browse our navigation links on Entrepreneur.com, or…


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How to Use Instagram Stories in Your Sales Funnel

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Want to turn Instagram followers into clients? Wondering how to use Instagram stories to nurture warm leads? In this article, you’ll learn how to use Instagram stories to engage and guide people through your sales funnel. #1: Nurture Warm Instagram Leads in the Middle of the Funnel Instagram stories are best used to target followers…


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Effective influencer marketing in 2020 will hinge on ‘creator’ direction

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Almost half of marketers want total control over sponsored influencer posts, according to a recent study. Old habits die hard. For marketers used to masterminding a brand message and ensuring its implemented consistently, allowing influencers freedom to represent your brand, without strict guidelines, can feel like a new and daunting experience.  In the early days…


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