Search engine optimization (SEO) is one of the most important skills to learn in 2020. Why? Because SEO is free. As companies jostle for brand recognition and audiences online, the biggest ones are pouring money into paid advertising channels and, quite frankly, the smaller ones simply cannot keep up. That’s what makes SEO so important.…
Save on those huge SEO fees by doing the hard work yourself. February 10, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.…
Unfortunately, most of us in the ecommerce scene know the problem of ‘cart abandonment’ all too well. The phenomenon describes the process when an engaged customer adds your product to the cart, but for some reason does not complete the purchase. Imagine an “almost converted” customer who does not contribute to the conversions and ROI.…
By Mashable Brand X Sponsored by SMS Comparison By Mashable Brand X Sponsored by SMS Comparison With the increasing pace of innovation in technology and communication, taking your awesome biz ideas from go to “whoa” can feel overwhelming at times. Thankfully, there are still a few tried and tested strategies that will help ensure your…
Digital marketing is a series of tools that most modern businesses use to bring customers to their products and services. It involves using digital outlets like websites, social platforms, and software applications as marketing channels. There are a wide variety of options in digital marketing encompassing many different methods. Some marketing techniques that fall under…
This is a preview of the Global Digital Video market research report from our partners at eMarketer.eMarketer PRO analyzes the TV and video industry and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. Check if your company subscribes to eMarketer PRO, or learn more about access here.As global internet usage increases and bandwidth improves, digital video…
Master these five skills and you’re well on your way to creating content that grabs attention and turns prospects into buyers. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! Will be used in accordance with our Privacy Policy Image credit: Dean Mitchell | Getty Images Robert W. Bly VIP…
FX content is coming to Hulu . The company announced today the launch of a new FX hub on the streaming service that includes over 40 FX Networks TV shows, new original linear series and other FX originals that will now be exclusive to Hulu. The addition is made possible thanks to Disney’s acquisition of…
There are many amazing marketing speakers that can help shed light on the intricacies of marketing. However, only a select few understand what growth marketing entails. Growth marketing is a specialized segment of digital marketing, and it focuses specifically on online customer acquisition. To learn how to incorporate this marketing segment in your business, it…
Convert Group, a startup based in Athens that offers a SaaS to help FMCG (fast-moving consumer goods) brands understand how they are performing across e-commerce, has raised €1.2 million in seed funding. The investment comes from Uni.fund, which is backed by the EquiFund investment platform (an initiative created by cooperation between the Hellenic Republic and…
What I really want to talk about today is Steven Levy’s massive Facebook: The Inside Story, which I finished reading over the weekend. But we’ll do that tomorrow, when the book comes out — and I’m excited to share that Steven has agreed to answer a few questions for us right here in this space.…
Since Russia’s stunning influence operations during the 2016 United States presidential race, state and federal officials, researchers, and tech companies have been on high alert for a repeat performance. With the 2020 election now just seven months away, though, newly surfaced social media posts indicate that Russia’s Internet Research Agency is adapting its methods to…
Photo: George Frey (Getty Images)Former New York City mayor and billionaire oligarch Michael Bloomberg’s presidential campaign hasn’t had the best week since the Feb. 19 Democratic primary debate in Nevada, where he was more or less mechanically separated into meat byproducts by the rest of the field on everything from his support for stop-and-frisk policing…
TikTok, the hugely popular social media app, found a lot of early traction by giving users a way to create funny lip-synced versions of clips from well-known songs and then share them with friends (its predecessor in the West was even called Musically). Now at long last, TikTok’s owner, China’s ByteDance, is doubling down on…
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Over 1,000 lessons are available. Image: pexels By StackCommerceMashable Shopping2020-03-02 10:00:00 UTC TL;DR: As of Mar. 2, you can start creating your own marketing opportunities with the 2020 Complete Digital Marketing Super Bundle for $79.99, a 97% savings. …
Welcome to the $100 million ARR club, BounceX. This morning (evening, timezone depending), BounceX, a New York-based marketing technology startup, announced that it has reached the $100 million annual recurring revenue (ARR) threshold, adding its name to our running list of companies that have crossed over into nine-figure revenue while remaining private. BounceX also announced…
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San Francisco-based startup Particle was one of the rising stars in the Internet of Things space, raising more than $81 million to date on the promise of helping to manage and secure the next generation of connected devices. But the company is only now emerging from what its co-founder and chief executive Zach Supalla called…
