Source: Harish Jonnalagadda / Android Central In late 2018, Facebook had announced that it would start putting ads within WhatsApp’s Status feature to monetize the encrypted messaging app. Earlier this year, however, the Wall Street Journal reported that Facebook is backing away from its plan to sell ads in WhatsApp and instead focusing on enhancing…
The new Extra Crunch Live series is taking flight this week. Today we’re talking to Cowboy Ventures’ Aileen Lee and Ted Wang. This Thursday we’re keeping the parade of well-known investors coming, when Charles Hudson will join Natasha Mascarenhas and I for a deep-dive into all things pre-seed and seed. Extra Crunch Live Episode 2:…
Go back to basics with these proven methods of effective marketing. April 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Startups operate under extremely tight budgets, which makes it almost impossible for them to set aside a marketing budget. With their tight budgets, they have to pay employees and rent,…
Lewis used to be the head of marketing for League of Legends, and she helped enact that game’s Partner Program, which rewards video-focused influencers with in-game perks, developer access, promotional support and the opportunity to participate in reveals. Other AAA studios have similar partnerships with streamers in place, notably Overwatch studio Blizzard. With Valorant, Lewis’ marketing…
The Information also has new details about just how Facebook could implement targeted advertising on the encrypted messaging app. The company would use phone numbers to “match” Facebook and WhatsApp accounts in order to determine which ads to show. The plan has already proven controversial within the company, though, with some executives reportedly worried it…
Photo: Olivier Douliery (Getty Images)Facebook has removed an ad targeting category for users it has identified as interested in “pseudoscience” after a report in the Markup highlighting how it was being used to market to conspiracy theorists.The company removed the category after the Markup found the Facebook ad portal listed 78 million users in the…
Image copyright Tabitha Warley/Alex Outhwaite/Israel Cassol It’s hard to believe that even in lockdown, life on Instagram can look idyllic.Last month, Manchester-born Jack Morris posted a photograph in his swimwear, standing in an infinity pool against a pink sunset in Bali.”Lauren and I are trying to stay inside in our villa as much as possible…
Jay Prasad is chief strategy officer for LiveRamp TV, a data-connectivity platform leveraged by brands and their partners to deliver exceptional experiences. As the nation struggles with a pandemic and economic uncertainty, fundamental shifts in consumer habits are leading marketers to rethink existing strategies and budgets allocated to influencers and streaming TV. These significant shifts…
It’s one thing to simply conceive and publish; it’s yet another to earn consumer loyalty and trust. Opinions expressed by Entrepreneur contributors are their own. Despite content marketing having been a much-discussed topic for several years, many businesses still don’t have a solid strategy in place. In fact, the Content Marketing Institute’s 2020 report found that only 41…
Earlier this winter, the year-old bookstore Organic Books in Albuquerque, N.M., was finally finding its footing. “We were establishing ourselves in the community, and going gangbusters,” Kelly Brewer, the store’s co-owner, tells TIME. Her cautious optimism was reflective of the prevailing mood among many independent bookstores across the country. Sales were increasing; events were selling…
Opera Event has raised $5 million for its unified influencer platform, which connects advertisers and influencers. Antera led the round, with participation from previous investors Atlas Ventures, Everblue Management, and Konvoy Ventures. The Oakland, California-based Opera Event has created a management, engagement, and rewards platform for influencer management, enabling team organization and administration for creators…
Graphic: Facebook Gaming (Google Play Store)With so many people turning to video games to while away their newfound time stuck indoors, Facebook is releasing a dedicated mobile app for Facebook Gaming months ahead of schedule to try to capitalize on the recent surge of viewership seen on other livestreaming platforms like Twitch and YouTube.The free…
Mark Zuckerberg has said that fighting coronavirus misinformation is one of his “top priorities,” yet Facebook’s ad policies have been slow to catch up. Now, the company will no longer allow advertisers to target users based on their interest in “pseudoscience,” according to The Markup. The publication discovered the category after seeing an ad for an…
Facebook has removed “pseudoscience” from the list of categories advertisers can use to target people, following an investigation from The Markup. While no longer available as of Wednesday, the social media platform’s ad portal showed more than 78 million Facebook users were interested in pseudoscience, The Markup reports. “We’ve removed this targeting option to prevent…
NBCUniversal is introducing a new way to incorporate commerce into the viewing and reading experience, which it calls NBCUniversal Checkout. The new product is part of the company’s One Platform ad offering. As demonstrated for me yesterday, it allows the readers of articles and viewers of videos on NBCUniversal properties to click on a featured product,…
Screenshot: Alice BradleyThe cutely designed microsite Reichenbergerstr 121 simulates office noise—handy if you’re working from home and you miss the sounds of working in an office, or coffee shop, or anywhere where other humans work alongside you. Primary-colored coworker shapes bounce around a modernist work space. You click the coworkers and the office furniture to…
Your designs aren’t technically meant to sell anything. In fact, it’s actually almost impossible for them to do so if the viewer has never seen them before. In this article I’m going to talk about what you’re really supposed to be doing as a designer, and just what role your designs play in your client’s…
Facebook today is introducing another feature aimed at making it easier to see who’s behind the posts published across Facebook and Instagram. The company says it will now display the location of the Facebook Page or Instagram account with a large audience on every post it shares, so end users have a better understanding of…
