Editor’s note: Get this free weekly recap of TechCrunch news that any startup can use by email every Saturday morning (7am PT). Subscribe here. We’re pleased to kick off this week’s newsletter by sharing an important new project: The TechCrunch List. It’s a database of investors who have shown a commitment to first checks and leading rounds…
Sunrun plans to acquire rival Vivint Solar. Sunrun This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. Last Monday, the leading rooftop solar company, Sunrun, announced that it plans to buy rival Vivint Solar in an all-stock deal valued at $3.2 billion. The merger would provide three key benefits…
Your product may solve problems. It may cost less and do more. It may very well change the world. But unless you can get the word out, ensuring the right group of people know about it and are willing to use it, pay for it and evangelize it, then your hard work is in vain.…
Google prioritizes YouTube video results over that of competitors like Facebook Watch and Twitch, according to a Wall Street Journal report.The Journal conducted tests to see which video platforms are featured most prominently in Google’s homepage carousel.Sources told the outlet that Google engineers and execs have played a part in how YouTube results appear at…
The ongoing pandemic has drastically shaped how we maintain existing relationships but it’s also transformed how we get those relationships started, pushing more first encounters online and adding social distance into the dating process. It’s been uncharted waters for the dating app market to weather, as well. For Bumble founder Whitney Wolfe Herd, the massive…
DRX has secured a $10 million Series A investment as a means to strengthen its infrastructure and welfare for players, global content production and marketing. The investment also is expected to allow the South Korean esports management organization to be prepared for the launch of Legends Champions Korea (LCK) franchises. In addition to this investment,…
The Trump campaign’s unlikely digital marketing whiz is on the outs. Brad Parscale made headlines for his social media savvy in 2016, a strategy still credited for giving the then-candidate a major boost by flooding social platforms, most notably Facebook, with targeted advertising. Parscale was named the Trump campaign’s digital director in 2016 and in…
Illustration: Angelica Alzona/GizmodoSick DaysSick DaysWelcome to Sick Days, a collection of stories from readers on how the current covid-19 health crisis is changing the way they work and the futures they can expect in these uncertain times.Are you a frontline worker dealing with new stresses or irresponsible management? Is working (or not working) from home…
Want to attract and convert more people without Facebook ads? Looking for tips to develop an organic Facebook funnel? In this article, you’ll learn how to model an effective sales funnel with organic Facebook content.
By Bruce Buchanan, CEO, Rokt As our world becomes more digital, measuring marketing effectively online is increasingly imperative to success. However, any discussion of marketing “measurement” can quickly become contentious, bringing to mind the oft-referenced words of John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which…
Ignoring hashtags could mean missing a big opportunity to grow your brand. Learn How to Expand Your Social Media Following with Hashtags
Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He’s host of the Online Business Show,…
July 14, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook ads are changing. While their effectiveness is still on the rise, their prices are going down — meaning you can invest more of your marketing budget into them.According to Advertisemint, by the third quarter of 2019, Facebook ad impressions had…
Presentation management is key to unlocking value in the business content. Your company is already creating blog posts, sales graphs and marketing collateral. That content is visualized with presentation management. Here is Presentation Management, a solution that spans industries. You’ll want all of your content managed and located in once place, so it can quickly…
(Reuters) – Ty Gibson, 20, of Greensboro, North Carolina, brushed off speculation last week on TikTok that his favorite video sharing platform was going to be banned. FILE PHOTO: The logo of TikTok application is seen on a screen in this picture illustration taken February 21, 2019. REUTERS/Danish Siddiqui/IllustrationBy Thursday, users panicked after a glitch…
Facebook is preparing to launch officially licensed music videos on its social network in the U.S. next month, in a direct challenge to YouTube. In materials reviewed by TechCrunch, Facebook informed Page owners linked to artists they’ll need to toggle on a new setting to add their music videos to their page ahead of an…
Direct-to-consumer brands have been growing in publicity, and for good reason. Here’s how to scale the challenges and scale your DTC brand effectively. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Many of the established…
Liza Koshy. Quibi This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. Influencers have been part of Quibi’s content strategy since it launched, but some people in the influencer business say Quibi has work to do in building relationships with digital creators and making the best use of…
