Retention is the new growth

30-second summary: From now on, the best playbook for hacking your way to growth will be more about leaning into existing customers than acquiring new ones, and more about demonstrating measurable proof of value than about feeding Google Adwords and making micro-optimizations on a webpage. Customer success team are the unsung heroes of many SaaS…

Growth Hacking to Achieve Brand Awareness

Heyo ? Friends, Hope everyone is keeping safe and healthy ? We’re living in tough times right now ? This is not to spread fear, or to use it as a marketing opportunity. Rather, it’s just facts ?‍♂ With the quarantine going on, more people are spending time at home. More people are now on…

13 Factors To Ensure Sustainable Business Growth

Companies have been obsessed with “growth hacking” in recent times, but forcing growth like that is likely to cause more harm than good. Businesses should instead be looking at ways to achieve sustainable, long-term growth. Achieving this type of growth requires the right combination of elements and strategy, tied together with foresight. Sustainable growth doesn’t…

How the Startup Doordash Got Their First 1000 Customers

?Just in case you live on another universe.DoorDash is the leading food delivery platform in the United States, with around 45% market share of meal delivery sales founded in 2012 by then Stanford students Tony Xu, Stanley Tang, Andy Fang, and Evan Moore.?Let’s start from the beginning…Tony Xu grew up in a family of Small…

The Influencers Are Lobbying Washington, but What Do They Want?

Image: Drew Angerer (Getty Images)In honor of the Tenth Anniversary of Social Media Day, influencers have issued a declaration of independence and the formation of an autonomous trade association, hereby known as the American Influencer Council. Founding members—most with over one million followers, all casually flawless—influence in such areas as parenting products, professional development, brand…

TikTok is engaging with India over ban and already complies with local privacy and security requirements, CEO says

Kevin Mayer, the chief executive of TikTok said on Wednesday that the popular short-form video app complies with “all data privacy and security requirements under Indian law,” two days after New Delhi banned 59 apps including Mayer’s citing security concerns. Addressing TikTok’s 2000 employees in India on Wednesday, Mayer said ByteDance, the parent firm of…

The Best CRM Software for 2020

PCMag editors select and review products independently. We may earn affiliate commissions from buying links, which help support our testing. Learn more. Customer relationship management (CRM) tools continue to transcend their customer support and contact management roots to become multi-faceted marketing and sales solutions focused on collaboration and closing deals. Here we look at some…

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