How to Give Constructive Feedback: 11 Ways to Drive Change

Give feedback stars and faces graphic

Giving constructive feedback can feel like walking a tightrope while juggling a pair of rabid ferrets—scary, awkward, and a wee bit dangerous. Sound familiar? Lucky for you, it doesn’t have to be this way. You can learn to give constructive feedback that’s empowering for both you and your employees—it’ll just take a bit of know-how … Read more

How Google Universal Search Ranking Works – Darwinism In Search

How Google Universal Search Ranking Works – Darwinism In Search

The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time, the results were just 10 blue links, and the debate focused on inbound links and keyword density. From the vantage point of 2022, and with hindsight … Read more

How To Build A Recommender System With TF-IDF And NMF (Python)

How To Build A Recommender System With TF-IDF And NMF (Python)

Topic clusters and recommender systems can help SEO experts to build a scalable internal linking architecture. And as we know, internal linking can impact both user experience and search rankings. It’s an area we want to get right. In this article, we will use Wikipedia data to build topic clusters and recommender systems with Python … Read more

The 6 Best CRM Software for Small Businesses

salesflare small business crm - The 6 Best CRM Software for Small Businesses

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want more customers—and want your current customers to be happier with your service? Customer relationship management (CRM) software is designed to help with that exact goal. So why aren’t more small businesses … Read more

Google On The SEO Impact Of Changing Website Hosting Location

Google On The SEO Impact Of Changing Website Hosting Location

Google addresses whether the changing your website hosting provider to one in a new location can impact SEO and search rankings. This topic is addressed in the latest installment of the Ask Googlebot video series on YouTube. The following question is submitted to Google’s Search Advocate John Mueller: “Does migrating a website hosting location affect … Read more

Advisories To Increase Website Security After Russian Attack

Advisories To Increase Website Security After Russian Attack

WordPress security company Wordfence issued an advisory that recommended being vigilant for an increase in hacking activity after Russian attack on Ukraine and offered tips to help prevent becoming a victim to state sponsored cyber attacks. Additionally the United States Government Cybersecurity & Infrastructure Security Agency (CISA) just updated their Shield’s Up web page adding … Read more

Backend Development Best Practices For A Successful Project

Backend Development

Backend development is perhaps the most complex aspect of software projects. It involves immense technicalities and requires attention to detail. You cannot rely on just any developer to handle the backend of your application. Even the smallest flaw or error can disrupt all the hard work. Your development team can deliver to your expectations despite … Read more

Using Customer Insights to Drive Growth and Build Loyalty

Customer insights graphic

Is there anything in this world more satisfying than a good, old-fashioned assumption? Someone asks you a question that you have no business answering, yet a response just tumbles out of your mouth. Most of us have probably made multiple assumptions today about benign things like the weather, which team will win a sporting event, … Read more

Optimizing For The Human Mind With Machine Learning

Optimizing For The Human Mind With Machine Learning

We’ve been talking with search industry pros and innovators about persistent challenges, trending opportunities, and the technologies people and companies are using to stay relevant in competitive search results. One trend driving massive advancements in search technology is the shift from keywords to data that better represents the meaning of the query, and what’s known … Read more

What Is Snapchat Marketing? How To Do Snapchat Marketing?

Snapchat Marketing

You won’t believe me as I spill the beans with these crazy Snapchat statistics. But, after reading them, I am sure you will add Snapchat marketing to your marketing campaigns. Snapchat, a photo and video-based social networking platform targeting a younger demographic, has increased its stock value by 350 percent from 2020 to 2021. Furthermore, … Read more

How It Works & Who It’s For

How It Works & Who It's For

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or description, and red in the color attribute. Add synonyms like maroon for red, and you can match even more toasters. But things … Read more

How to Create a Successful E-commerce Store in 2022

How to Create a Successful Ecommerce Store in 2022 - How to Create a Successful E-commerce Store in 2022

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. E-commerce is booming. Not only did the global pandemic cause a surge in online shopping, but e-commerce has been steadily growing for years as more and more consumers shift their spending to digital channels. … Read more

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