Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option. Read the full article at MarketingProfs
Having a Google Business Profile (GBP) is the best way for a local business to rank high on Google – in the Local Pack, the Local Finder, and on Google Maps. And for many of these local businesses, having a Google Business Profile is often their only local SEO strategy and the one way they … Read more
If you were link building in the early 2000s, you may remember submitting one or more websites to a relevant directory with a decent PageRank to acquire an easy backlink. But just like many link building tactics of the past, when it became too easy, Google began to frown upon those links. The question now, … Read more
![Adapting Marketing Measurement to a Post-Cookie World [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Adapting-Marketing-Measurement-to-a-Post-Cookie-World-Infographic.jpg "Adapting Marketing Measurement to a Post-Cookie World [Infographic]")
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality. Read the full article at MarketingProfs
B2B marketers are participating in professional training, but too often it’s not helping them improve business results, according to recent research from MarketingProfs. Read the full article at MarketingProfs
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. Do you want to improve your website’s performance? While there are tools to track performance metrics, many are lacking the features you need to accurately collect and utilize your website’s performance data. So, let’s learn more about the key … Read more
Throughout the course of the pandemic, hospitality marketing strategies have had to shift dramatically. Consumer behavior, lockdowns, and travel restrictions have wreaked havoc with hospitality marketing messaging. Now that the industry is bouncing back, with more and more people itching to travel, it’s time to get creative with your hospitality brand’s content. Check out some … Read more
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2. Read the full article at MarketingProfs
Link attributes abound in the world of SEO, including link title, alternative text, and others. In fact, there are newer rules you need to use if you wish to remain up-to-date on your link optimization. These types of attributes are important. Not only do they help clarify the context of your link, but they also … Read more
As the post-pandemic network continues to move slowly forward, IoT technology will assist the emissions cut, and slow the destruction of our world’s climate change. However, we know 5G will be challenged in many areas — and we’ll likely still have issues with getting chips well into 2023. P.T. Barnum was always on the cutting … Read more
Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the search console query report displays. Discrepancy in Search Console Query Reports The person asking the question wanted to confirm if anonymized queries were the reason … Read more
Apple’s email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it’s time to rise to the challenge and admit that open rate doesn’t matter much, anyway. Here are four things that do. Read the full article at MarketingProfs
Are you planning to use the social media platform for your business progression? If yes, you must know the application of the social media platforms that can help you enhance your business growth. Most of the time, the demanding consumers understand the need for social tools. You must know what you are looking for. You … Read more
Is blogging important when it comes to lead generation? It is—in fact, it’s crucial. Take a look at the stats to understand the importance of blogging when it comes to lead generation: Orbit Media’s annual blogging survey found 77 percent of bloggers say blogging delivers results. According to HubSpot, 60 percent of consumers regularly read … Read more
Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files. A sitemap file contains the URLs to index with further information regarding the last modification date, priority of the URL, images, videos on the URL, and other language alternates of the URL, along with the change frequency. Sitemap … Read more
![Creative Best Practices for TikTok [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Creative-Best-Practices-for-TikTok-Infographic.jpg "Creative Best Practices for TikTok [Infographic]")
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. Read the full article at MarketingProfs
If you are working in a digital marketing agency, you will know how it feels when you are about to handle multiple clients from one place! So many times, we have been exhausted with too many clients. What if we told you there is an application called Hootsuite that can change how you look at … Read more
If you ask 10 SEOs what their top SEO Key Performance Indicators (KPIs) are, you’ll likely receive 10 different answers. The reason is that KPIs are situational; they are specific to each type of business. Accordingly, the following are nine KPIs that can be considered important for a wide variety of online monetization models. An … Read more
