It’s 2022, and you can no longer deny the benefits of social media management tools or even the immense potential of anything related to digital media. We are undeniably living in a digital age where traditional marketing has simply ceased to become relatively less important. Are you a marketer manually slaving away on multiple platforms … Read more
Question: I’ve been spending a lot of time growing my audience on Instagram and Twitter—which is great. But I’m starting to get a lot of comments and customer questions, and I’m finding it hard to reply to every single one. Do I need to? How quickly? And what should I do about the negative ones? … Read more
Can you imagine a world without search engines? You’d be stuck combing through endless pages of web content in a frustrating and usually vain struggle to find super important things like “chiropractors near me” or “1976 Best Picture Winner.” Luckily, search engines do exist. And because they do, there’s a real need for skilled professionals … Read more
There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to turn cold leads into hot leads. … Read more
Remember the early days of the Web when we’d throw everything possible onto a website just because we could (RIP midi files)? Turns out that’s not the best way to get people to engage. You should think twice about whether your site needs these five things. Read the full article at MarketingProfs
In the late 1960s, Richard Branson was a teenager with a nose for entrepreneurship. He made an office out of his high school phone booth, and he didn’t even have the money to use the phone. But he managed to sell a necklace for $200, and with that $200, Branson finally had the money to call … Read more
Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The glossary article ranks better, but the product page is more important (and therefore should rank higher). Is there a way to make the product page … Read more
Email marketers are on a constant search for a silver bullet: the one trick that gives them better visibility in front of subscribers and gets their message opened. While no such solution exists, there is something that can help. Brand Indicators for Message Identification—referred to as BIMI for short—is an emerging email standard that can … Read more
Did you know the average person checks their phone 344 times a day? Which is just one of the reasons SMS marketing no longer sucks. 71 percent of people say they check their phones within 10 minutes of getting out of bed. The point is that people keep their phones handy and are always ready … Read more
Google’s use of alt text as a ranking factor is limited to image search. It does not add value for regular web search. This is explained by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on March 18. Mueller fields several questions related to alt text, resulting in a … Read more
When we experimented with a four-day workweek it was initially for one month. As our CEO, Joel Gascoigne, wrote about in May 2020 when we first started the experiment, “This 4-day workweek period is about well-being, mental health, and placing us as humans and our families first.” Joel’s announcement about the four-day workweek in April, … Read more
In 2022, marketers don’t suffer from a shortage of data. Every campaign, online and off, can be tracked and measured using an ever-growing number of analytic tools. That’s not hyperbole. The size of the big data analytics market was $231.43 billion in 2021. By 2028, it will be worth $549.73 billion. You’d be hard-pressed to … Read more
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2. Read the full article at MarketingProfs
In the world of SEO, we talk often about technical issues and how to resolve them. We look at content strategy, keyword research, backlinks, and PR. But one thing that we don’t talk about enough is seasonal SEO – specifically its impact, and how to leverage it to improve marketing performance. A solid understanding of … Read more
As the author of thousands of blog posts, one question I often get is: How do you think of new ideas for blog posts? I have had occasional writer’s block; but for the most part, coming up with ideas has never been an issue. If you pay attention to the world around you and listen … Read more
A thriving ecommerce system has been one of the few silver linings of the COVID-19 pandemic, but businesses must stop and consider the impact of doing business-as-usual when there are more cost-effective and environmentally friendly options out there. The surge in online shopping may have added billions to ecommerce revenues around the world, but the … Read more
If you haven’t added paid traffic to your T-shaped marketer toolbelt, you’re missing out. Paid search marketing is a proven marketing strategy for getting instant results and dialing in the four Ps of marketing: product, price, place, and promotion. Let’s talk about the benefits of paid traffic. #1: Speed The first benefit of paid traffic … Read more
The recent increase in the severity and sophistication of cyberattacks in recent years may just signal an essential, albeit overdue, turning point in cybersecurity. The clamor by security practitioners concerning the securing of cloud technology by use of technology like Zero Trust by enterprises and organizations has never been louder, and it’s not hard to … Read more
