Why is our traffic declining? SEO professionals, marketers, business owners, and stakeholders have this same question and concern. Traffic = customers = revenue. We all know it. Managing your site more effectively, making more confident business decisions, and winning over stakeholders can all be achieved by understanding the source of traffic loss. On March 16, … Read more
Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they’re changing in their marketing this year. No matter what time of … Read more
A sharp-eyed search marketer noticed that Yoast was generating duplicate sitemaps. It’s not known how long this has been happening, but the head of SEO at Yoast acknowledged the bug and noted that Yoast is aware of the problem and says it is working on a fix. Once this duplicate sitemap bug was discovered however, … Read more
![Seven Perks of B2B Marketing and Sales Alignment [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Seven-Perks-of-B2B-Marketing-and-Sales-Alignment-Infographic.jpg "Seven Perks of B2B Marketing and Sales Alignment [Infographic]")
This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster growth. Read the full article at MarketingProfs
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. If anyone’s going to see your website, it needs a domain. Simple as that. If you don’t want to pay for a domain name, keep reading this post. Your domain name is where your … Read more
A website’s architecture refers to how its information and pages are structured and linked. It’s an essential part of on-page SEO and user experience but routinely overlooked—in fact, according to a study, 12 percent of a typical website’s pages have too many internal links—and that’s not a good thing. If your website resembles a random … Read more
Your personal brand and business are invariably connected—whether you like it or not. Nail your personal brand, and it’ll forever be a catalyst for your business (and future businesses). Get your personal branding wrong, and it’ll tank any venture before it even takes off. Woah. While that might be daunting to imagine, it’s a little … Read more
Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020. In 2018, I shared a few of our People team initiatives focused on internal community-building, but a lot has changed in four years, and we have new … Read more
If you create content for clients, the initial stages after they hire you are exciting. You know the possibilities for helping them hit their brand goals with incredible content are far-reaching: increasing brand awareness, attracting more traffic, gaining leads, building trust with their audience, and ultimately boosting sales and revenue. But you can’t jump into … Read more
Kasim Aslam Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best cheap web hosting service for most people is Hostinger or DreamHost. There’s no need to pay a fortune … Read more
Doing business in Thailand as a foreigner can be complicated, and there are many rules that you must follow. Many people are reluctant to set up a business due to these complications and other factors, such as only being able to own 49% of the company, with the remaining 51% being Thai-owned. However, you can … Read more
Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started. Read the full article at MarketingProfs
Save for later In our first two weeks on Instagram, we went from zero followers to more than 10,000 by following a set of rules that we crafted. Then, with some experimentation and elbow grease, we went from 10,000 followers to amassing more than 2.5 million real Instagram followers–setting us up as one of the … Read more
Google’s John Mueller recently answered the question of whether internal links in the footer or header are used differently by Google. Google’s John Mueller gave an explanation of the slight difference in how Google treats the main content of a page and shed light on how Google treats internal links within a web page. Internal … Read more
TikTok was the most downloaded app of 2021. It now has more than one billion users. Did any of us at Buffer predict such a rapid rise when TikTok first landed on our radar? For fun, I did a quick search of our Slack archives to see if I could find out. The first mention … Read more
Google’s John Mueller answered a question about how Google’s algorithm handles abbreviations. John answered the question in depth, explaining how these are essentially synonyms and that Google doesn’t do anything particularly special with abbreviations. How Does Google Handle Abbreviations? The person asking a question wanted to know how Google handled abbreviations such as “eg” which … Read more
![Four Ways Marketers Can Look After Their Mental Health [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/03/Four-Ways-Marketers-Can-Look-After-Their-Mental-Health-Infographic.jpg "Four Ways Marketers Can Look After Their Mental Health [Infographic]")
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins. Read the full article at MarketingProfs
