There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes … Read more
Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you. Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors. SEO offers many other advantages. SEO … Read more
When I first started my leadership communications company Pencil or Ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a … Read more
Inlinks published an update to its keyword topic research tool that finds and clusters keywords by intent. The tool is available today for all subscribers. Here’s what’s new. Keyword Research In the early to mid 2000’s keyword research tools focused on keyword volume because search engines didn’t distinguish user intent very well. That began to … Read more
Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more
As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if the exact opposite were true? It’s 2022, and many savvy marketers and brands … Read more
User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content creator. Common types of UGC used to increase word count include tagged content from social media, blog comments, ratings and reviews, and forum posts. But … Read more
Start-up SaaS websites typically consist of the home page and maybe a handful of supporting pages – neither of which offer any SEO value. A good SaaS homepage will drive conversions and improve your business on the whole. But how do you optimize yours? In this article, you will learn about SaaS homepage SEO challenges, … Read more
It’s no surprise that ambitious founders seek exclusive opportunities for growth because of the immense value of being a first-mover. Business is trending toward wanting to have it all – create what you want, when you want, with the lifestyle you want, making the money you want. This trend has been accelerated by corporate and … Read more
How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more. However, what exactly can you accomplish by applying schema markup to your local business website? … Read more
Three billion people worldwide, or about 40% of the population, use social networks on the Internet. We spend an average of two hours a day on them: posting posts, sharing photos, and responding to friends’ posts. Every minute, social media users send almost half a million tweets and photos to Snapchat. If social media plays … Read more
Optimizing a website according to best practices is a starting point. Once a site is published, out the door comes the next process of monitoring performance and improving based on the data. The key to success is choosing the best SEO data points. Here are a collection of 12 data points to consider that will … Read more
Automation in 2022 is different from the robot takeover that some people have envisioned. Automation in the workplace now refers to platforms and systems that allow a layman to accelerate efficiency through digital means. As a result, manual efforts are minimized, making business processes more cost-efficient, error-proof, and consistent. Additionally, the saved amount of time … Read more
The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture capital that 2022 once promised are coming to reality more conservatively. As a result, tech and SaaS companies need to monitor cash flow and ROI … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Toni Ko about exiting her company and bouncing back after failure. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. ————— Toni Ko is a third-generation entrepreneur … Read more
Google Business Profile has gone through quite a few changes over the past several months. A name change, new features, the push to manage business profiles in different ways, and more. Business owners and marketing agencies try to keep up with all the changes – but it can be challenging. Plus, because of its nature, … Read more
When we launched Start Page back in October 2021, we weren’t quite sure who would use it. We had a hunch, but it turns out we weren’t imaginative enough. Start Page has been used more widely than we could have possible imagined. From photographers to plumbers, baking sites to gig nights, seeing hundreds of new … Read more
Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and “King of Outsourcing” … Read more
