How 3 Different Enterprise SaaS Content Strategies Work (With Examples)

How 3 Different Enterprise SaaS Content Strategies Work (With Examples)

There’s a common misconception that a blog is the best content strategy for all SaaS companies. While I love blogs, they’re only one piece of the puzzle – and one piece does not a comprehensive strategy make. Having worked with a number of SaaS companies over the years, I’ve found that creating content repositories oftentimes … Read more

Using Ubersuggest for E-Commerce: Everything You Need to Create a Killer Online Store

ubersuggest for ecommerce 700x420 - Using Ubersuggest for E-Commerce: Everything You Need to Create a Killer Online Store

Despite the growth of social selling for e-commerce, SEO keyword optimization is still crucial to long-term business success. Why? Because that’s how most customers find you. Search traffic is responsible for 65 percent of e-commerce sessions. If you’re not optimizing for keywords, buyers won’t find you among your competitors. SEO offers many other advantages. SEO … Read more

Growing My Business Too Fast Caused Me to Redefine Growth

Growing My Business Too Fast Caused Me to Redefine Growth Entirely

When I first started my leadership communications company Pencil or Ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a … Read more

Inlinks Launches New Keyword & Topic Research Tool

Inlinks Launches New Keyword & Topic Research Tool

Inlinks published an update to its keyword topic research tool that finds and clusters keywords by intent. The tool is available today for all subscribers. Here’s what’s new. Keyword Research In the early to mid 2000’s keyword research tools focused on keyword volume because search engines didn’t distinguish user intent very well. That began to … Read more

Top 6 Ways to Optimize Your Facebook Strategy for Leads | Expert Guide | 2022

Facebook Strategy

Are you losing your customers on Facebook? Or you even don’t use Facebook to expand and grow your business? Most modern businesses’ first priority is to make an identity on social media platforms, especially on Facebook. Although if you are not using Facebook for leads in your business then you are not even living in … Read more

Is User-Generated Content (UGC) A Google Ranking Factor?

Is User-Generated Content (UGC) A Google Ranking Factor?

User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content creator. Common types of UGC used to increase word count include tagged content from social media, blog comments, ratings and reviews, and forum posts. But … Read more

How to Find Your Niche, According to an Expert Business Designer

How to find your niche target graphic

It’s no surprise that ambitious founders seek exclusive opportunities for growth because of the immense value of being a first-mover. Business is trending toward wanting to have it all – create what you want, when you want, with the lifestyle you want, making the money you want. This trend has been accelerated by corporate and … Read more

A Complete Guide To Local Markup & Rich Results

A Complete Guide To Local Markup & Rich Results

How important is schema markup for local search engine optimization (SEO)? Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more. However, what exactly can you accomplish by applying schema markup to your local business website? … Read more

Social Media And Mental Disorders: How Are They Related?

Social Media

Three billion people worldwide, or about 40% of the population, use social networks on the Internet. We spend an average of two hours a day on them: posting posts, sharing photos, and responding to friends’ posts. Every minute, social media users send almost half a million tweets and photos to Snapchat. If social media plays … Read more

Automation in the Workplace: if You’re Not Automating, What are You Really Doing?

Workplace automation

Automation in 2022 is different from the robot takeover that some people have envisioned. Automation in the workplace now refers to platforms and systems that allow a layman to accelerate efficiency through digital means. As a result, manual efforts are minimized, making business processes more cost-efficient, error-proof, and consistent. Additionally, the saved amount of time … Read more

Important KPIs To Measure For An Organic SaaS Campaign

Important KPIs To Measure For An Organic SaaS Campaign

The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture capital that 2022 once promised are coming to reality more conservatively. As a result, tech and SaaS companies need to monitor cash flow and ROI … Read more

Toni Ko on Exiting to L’Oréal for $500 Million and Starting Over — Exclusive

Toni koo feature

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Toni Ko about exiting her company and bouncing back after failure. Read excerpts from that in-depth conversation below. To read more, subscribe to the magazine. ————— Toni Ko is a third-generation entrepreneur … Read more

5 Top Google Business Profile FAQs From The Official Help Forum

5 Top Google Business Profile FAQs From The Official Help Forum

Google Business Profile has gone through quite a few changes over the past several months. A name change, new features, the push to manage business profiles in different ways, and more. Business owners and marketing agencies try to keep up with all the changes – but it can be challenging. Plus, because of its nature, … Read more

3 Tips for Hiring Team Members for Your Marketing Agency with Jeff Hunter [VIDEO]

Jeff Hunter Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers. Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems. Jeff is also the Founder and “King of Outsourcing” … Read more