The Jobs to be Done (JTBD) framework, also known as Jobs Theory, is a method of analysis used to support innovation in product development and marketing. JTBD has existed in various forms since at least the 1980s with Don Norman’s famous book, The Design of Everyday Things. It was popularized in the 2000s by Clayton … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Wix takes the prize for simplifying the process of making a website. Its drag-and-drop interface, hundreds of apps, and flexible pricing options mean anybody can whip up a website without breaking a sweat. Squarespace … Read more
It’s not typical for real-world jobs to be associated with fun. However, a career in game development was lucky enough to qualify for being exciting, rewarding, and bankable. The competition is high though, followed by a wide range of skills necessary for this area. According to a report by Developer Nation, there were 26.8 million … Read more
Do you want to know the best free SEO tools available for beginners in 2022? If yes, follow this article to get a better idea. But, first, you need to track specific patterns that can help you make the correct choices at your end. Without appropriate SEO tools, you cannot develop your site metrics in … Read more
In the years leading up to the COVID-19 pandemic, a fascinating shift was underway. Each year, an ever-growing portion of the workforce was counting on freelance work for some or all of their income. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were … Read more
Have so-called “link building experts” burned you in the past? Did their methods, results, and communication around backlink services seem “off”? The sad reality is that too many link building efforts are morally questionable or just plain ineffective. The good news is there are other ways to dramatically improve your backlink profile without doing what … Read more
We are going to discuss what SEO is and how to use it to grow your podcast if you’ve been a podcaster for any amount of time, and one of your goals is audience growth. You have undoubtedly heard of SEO, but what is it? Why use it? How do we use it and will … Read more
Do you have an Instagram account? Making sure that your followers or audience always stays up to date with your feed and are well fed with content that can be educational or entertaining is one of the most important goals of Instagram users (more so in the case of the influencers). However, it can sometimes … Read more
SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your SEO strategy. Tried and true, as well as new, SEO tools … Read more
Using videos to drive more visitors to your website is a smart move. Such is the popularity of videos, that big and small companies are investing thousands of dollars in video content creation. Keeping people on your site for an extended period is likewise an effective marketing approach. Using this method, you may lower your … Read more
At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social, and a brand that gained 400,000 followers in its first four years. Amongst many of these stories, we’ve seen one consistent theme. To … Read more
Codie Sanchez quit her job on Wall Street and became a serial entrepreneur and investor focusing on the niche of “boring businesses”— car washes, laundromats, vending machines, etc. She built a $30M portfolio of 25 of these businesses that produce 8 figures in revenue. Then she launched Contrarian Thinking, a content platform and consulting agency … Read more
A goal is only as useful as the thoughtfulness of creating it. Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective. Employers may hand them down without fully understanding the feasibility of accomplishment. Employees may feel pressured to meet assigned goals, realistic or unrealistic, without … Read more
Marketing has gone through many changes in today’s day and age. Most of this is because of the advent of technology and the rise of the internet. Networking with people across the world has become easier than ever through the internet. Simply through just a click, the various social media networking platforms help you connect … Read more
Your digital marketing agency can only perform as well as its suite of tools allows. If you create bad client SEO reports, you can’t offer the latest and greatest recommendations to improve their websites. That’s where Ubersuggest comes in. As an SEO and website analysis tool, Ubersuggest offers the optimal suite of reports to its … Read more
Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start? Defining high-quality in this space is essentially about the balance of two things: the … Read more
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. WordPress outshines Wix by allowing users to create sophisticated websites and customize them to their liking. Wix doesn’t have as much design freedom as WordPress, but it is going to be way easier for … Read more
Using content marketing automation for personalization shouldn’t be a challenge. By using existing technology, such as product feeds, marketers can easily achieve automated emails without having to do any heavy lifting (or hours of coding!). This blog aims to show you how, through automation, you can remove manual processes that hinder email personalization. There are … Read more
