Social media engagement plays an essential role in measuring the interaction with your account and social media content. Moreover, this overall engagement can easily cover a wide range of actions across every social media platform. Now, why is engagement so important for social media? With proper engagement, you can boost your interaction and communication and … Read more
There is a saying in the world of entrepreneurs that goes something like this: “The day I quit is the day before I succeed.” While it is impossible to prove this theory wrong, there is no doubt some of the biggest and best companies in the world have had their moments of almost becoming failed … Read more
Google offers PageSpeed Insights API to help SEO pros and developers by mixing real-world data with simulation data, providing load performance timing data related to web pages. The difference between the Google PageSpeed Insights (PSI) and Lighthouse is that PSI involves both real-world and lab data, while Lighthouse performs a page loading simulation by modifying … Read more
Are you looking for ways to increase your website traffic? If so, you’re in the right place! In this post, we will discuss tips that will help drive more visitors to your site. Traffic is essential for any business – without it, your website won’t be able to generate sales or leads. 1. Have a … Read more
Worried about the online reputation of your local business? Are you happy with the reviews? Wondering how you can better meet your customer’s expectations and get closer to five stars? Online reviews could make or break your business – especially in the smartphone era of on-the-go research. On June 8, I moderated a webinar with … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Daniel Flynn, cofounder of Thankyou, about the marketing tactics he’s used to changing the conversation on ending extreme poverty through retail. Read excerpts from that in-depth conversation below. To read more, subscribe … Read more
The Worldwide Web Consortium (W3C), the standards body in charge of web standards such as HTML and browser privacy, announced a significant change in how it will operate. Beginning on January 2023, the W3C will become a new public-interest non-profit organization. Worldwide Web Consortium (W3C) While many turn to Google to understand how to use … Read more
With KNX, control technology has undergone a complete transformation. The Integrated SpaceLogic is a revolutionary product that will make your home even smarter. Integrated SpaceLogic is an interface that enables both the white and black box world. It will change how you interact with your home’s electronics for years. It will connect in minutes to … Read more
Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal. In October of … Read more
Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market. Currently, the popular platform stands at 64.1% market share, according to W3Techs, which offers the most reputable and trustworthy data source. In this report, you’ll learn about the size of the CMS market, how it has evolved over the … Read more
Whether it is the backpack or the trolley bags, you will always have something or the other that you will have to take with you when you are traveling across the US. It does not matter whether you are visiting a city or a national park. It could even be a long road trip or … Read more
Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as the first ecommerce site and the convenience of shopping in your underwear was born. Today, electronic commerce, the buying, and selling of products and services on the … Read more
💡 This piece was a collaborative effort between me and Tamilore. The first-ever Pride parade – also known as the Christopher Street Liberation Day March – occurred in New York in June 1970 during the one-year anniversary of the Stonewall Riots. It was a way for the community to reflect and honor the bravery of … Read more
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email … Read more
Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the … Read more
We are surrounded by all kinds of marketing these days: various blog posts, banners, product videos, and pictures on Instagram, podcasts, and webinars – you choose. The amount is so huge that companies struggle more and more with standing out of the crowd and being seen. But even so, some good old-fashioned strategies still work … Read more
If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query. There are a lot of tactics you can and should employ to achieve this, but that’s the goal. And, as the Google brain has grown … Read more
“Our SEO program would be so much more successful if only our CIO understood…” As the executive responsible for the management, implementation, and oversight of information and technologies in your organization, the Chief Information Officer is an essential ally to SEO. Having the CIO’s support and understanding throughout the decision-making and prioritization processes can be … Read more
