This Ask an SEO question comes from Dan from Melbourne, who wrote in: “What is the best site structure for a content/news-based website that wants to be international but also country-specific? E.g., You want some content to be shared to the U.S., U.K., Australia, Hong Kong, and Singapore, but then some separate content that is … Read more
If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content. Prior to the smartphone, the cost of producing and … Read more
Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific … Read more
We have always been focused on building a unique and fulfilling workplace at Buffer, where we value the well-being of our customers and team, and prioritize our individual and collective growth. While diversity, equity, and inclusion (DEI) have always been a big part of our culture, it is more important than ever for organizations to … Read more
You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of marketers are still struggling … Read more
The Internet of Things (IoT) will change smart city parking — and make everyone’s life easier in many ways. IoT will move beyond simple conveniences like fridges that reorder milk when you’re out — and your bathroom shower that turns on and finds just the right temperature when you’re near. Instead, IoT will change how … Read more
Ninety-nine percent of email users check their inbox every single day. That’s more high-intent traffic than any other avenue or platform you can use to reach your audience. When people sign up for your email list, they are giving you permission to sell them. You can market to them for as long as you want … Read more
If you dig deep enough, you’ll find a good story embedded in pretty much everything. One of the more interesting that I’ve been fortunate enough to witness is the story of Wix for structured data (and I’ve seen more than my fair share of SEO tools). On the surface, you would think a CMS and … Read more
Do you need a business plan for your eCommerce business? If you’re like most small business owners, you are probably looking for ways to sell online but don’t know how to get started with it. An eCommerce store is an essential tool for growing your business. It gives you a competitive edge over your competitors … Read more
Wondering if SEO is worth your time and money? Wouldn’t it be great if you knew exactly how your SEO initiatives enhanced your business? You can uncover the best ways to invest in the future by gaining a solid understanding of how your search investments will impact performance and your bottom line. On May 25, … Read more
As the first pandemic lockdowns went into effect, many companies scrambled to find a way to make remote working possible. When lockdowns lifted, a lot of these companies decided that the way of “office-first” working patterns was no longer necessary, especially in the digital marketing industry. Agency owners realized the cost savings in giving up … Read more
There are few things in entrepreneurship more exciting than seeing your ideas come to life in a tangible form. You’ve spent countless late nights polishing and revising your designs, and now it’s time to build your product flawlessly. But do you know how to find a manufacturer? This step is also often the most nerve-wracking, … Read more
Enterprise SEO platform seoClarity announced the acquisition of SEO automation company RankSense. The RankSense scaled SEO solutions perfectly complement seoClarity’s offerings. Here’s what the acquisition means for users. seoClarity seoClarity is an enterprise level SEO platform used by major companies to help improve and execute on their on SEO strategies. It features advanced site auditing … Read more
With over 1 billion users and counting, TikTok presents a great opportunity for businesses to advertise their services, grow their audience, and increase their ROI through targeted ad campaigns. The challenge? Standing out on such a competitive platform and ensuring the right audience sees your ads at the right time. If you want to get … Read more
I can’t remember the last time a website I worked on was delayed for technical reasons. It’s never the coding that causes delays. It’s always the copy. Everyone thinks they can write copy until they are presented with a blank page. The people in your organization may be subject matter experts – but that doesn’t … Read more
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Do you have a brand that’s expanding globally? How are you handling your search presence in different countries? Is your communication strategy clear as you enter those varied markets? International SEO can help. Register now to learn why international SEO is important for your growing business. You’ll learn: How to navigate the complexity of global … Read more
Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Email interactivity allows brands to add a wide variety of elements to their messages— from image carousels, offer reveals, videos, animated GIFs, surveys, polls, and more. What are interactive emails? Reasons why interactive emails work Types of interactive … Read more
For online stores, increasing conversions is the key to long-term success. After all, if visitors don’t buy, then you’re not making any money! And with $7.31 trillion dollars projected to be spent on e-commerce retail by 2025, you want to make sure to optimize your CRO so you can receive as much of that spend … Read more
