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Do the teams within your company effectively communicate when it comes to SEO? Does it seem as if they are working on their own island? As the digital landscape continues to change, how do you get everyone to stay on top of it all? You can prevent ranking damage – and bottom-line damage – by … Read more
Before COVID-19, the winds of change were already gently guiding workloads towards public cloud platforms such as AWS and Azure. Then in 2020, the pandemic-driven shift to remote work catalyzed change and propelled cloud migration plans forward in many organizations. Despite the shift to cloud — hardware spending still remains on top. On-Premises Servers Are … Read more
Domain authority (DA) is one of the most important factors in evaluating a website, and it’s a metric search engines use to determine a website’s quality and relevance. To determine a site’s domain authority, the metric counts the number of links from high-quality websites to a particular domain. When you understand your domain authority, you … Read more
SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never completed. Couple that with the fact that SEO is never “done,” and it can be hard to start, finish, and stay on track with prioritized … Read more
Successful businesses know their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up … Read more
As search marketers, we all want to own as much SERP real estate as possible, because it means more visibility and more traffic. Trouble is, page one is steadily changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. In this article, … Read more
Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. With a ready audience of millions, sites like Facebook and Twitter are some of … Read more
As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more … Read more
As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next genre of optimization that can get us closer to our goals. While chasing bright and shiny marketing trends, obsessing over coveted SEO keyword rankings, creating … Read more
These days, image search engines are more advanced than ever. No matter what kind of image you want to find, chances are, with the right keywords, search filters, and tools, you’ll find it. That’s not all, though. Need to find a source for an image? Do a reverse image search. Want a high-res image to … Read more
Mobile ads are significant for advertisers because of which app publishers are immensely focused on their app monetization techniques. However, knowing the right ad format that suits the particular ad or communicates well with the audience is a must. In this article, we have listed some of the top mobile ad formats for display advertising … Read more
In 2018, Hala Taha worked as a corporate marketing executive when she started a podcast called Young and Profiting Podcast. Her goal was to help young professionals maximize their careers and learn from the best minds in business and entertainment. Now, the Young and Profiting Podcast is the #1 Education and Self-Improvement podcast across all … Read more
Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive … Read more
My screen time is up to 8 hours some days. Admittedly, a lot of that is my own personal scrolling addiction, but at least 2 of those per day are spent doing work-related research on TikTok. “Research on TikTok? You mean…watching TikToks?” Yes. Exactly. And I get paid to do it. Getting familiar with the … Read more
Crawling enterprise sites has all the complexities of any normal crawl plus several additional factors that need to be considered before beginning the crawl. The following approaches show how to accomplish a large-scale crawl and achieve the given objectives, whether it’s part of an ongoing checkup or a site audit. 1. Make The Site Ready … Read more
If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you have to show it. Your clients rely on you to give them the relevant information they need to make informed decisions about their marketing efforts going forward. The SEO report … Read more
If you want to increase traffic to your WordPress site, boost your SEO, or bring in more sales from your WooCommerce products, you will benefit from installing a WordPress review plugin on your website. By having reviews for your services or products and increasing social proof, you’re more likely to draw new customers to your … Read more
It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out? Connect your Instagram account to Buffer, for … Read more
