B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message … Read more
So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be so difficult or expensive. There are many platforms out there that can help you create … Read more
How can you help existing webpages get new traction and move up in search rankings? That’s the question posed by Faith in this edition of Ask An SEO. She wrote: “I have a few keywords ranking on the fourth or fifth page of Google. It’s been a year ranking at this position. What should I … Read more
Você prefere ter um site bonito ou um site que seus clientes adoram? De um ponto de vista de negócios, você não deveria escolher nenhum dos dois. Sua resposta deve ser 100% “eu quero um site de alta conversão”. Porque, se as pessoas compram, é porque elas gostaram e você vai poder escalar seu negócio … Read more
Are you looking to create an SEO strategy for your business? Don’t know where to start? Creating and executing your first SEO strategy can seem daunting and complicated. But, with the right resources, businesses of any size can see the growth they are looking for. On August 10, I moderated a webinar by Matt Salzl, … Read more
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post. … Read more
Have you heard about the wonders of Fulfillment by Amazon (better known as Amazon FBA) and how it works? No, it’s not too good to be true. Amazon FBA is a legit way to streamline your storage, shipping, and customer service. You can operate anywhere, any time, and still guarantee reliable, on-time delivery. However, it’s … Read more
The Great Recession of 2008 was one that left many business owners in the United States feeling defeated, angry, and overwhelmed. Now, with the economy showing signs of yet another downturn, it’s time for business owners to take a step back, reassess their activities, and think about ways to become recession-proof. Few companies out there … Read more
Picture your content as you do yourself. Are you carrying some baggage you could get rid of? Carrying something you want to keep but maybe want to repurpose or see differently? This is no different when it comes to website content. We’ve all likely sat around as a group of minds thinking about the content … Read more
While profit may not be the only impetus for starting a business, it’s certainly among the deciding factors. Whether or not a new business succeeds or fails depends on its ability to generate a profit. Building an audience/customer base, marketing, developing a solid business plan are all important elements of the most successful business, and … Read more
Over 200 million people trust their websites to Wix. That’s a lot of people creating a lot of websites and putting up a lot of web content. And that’s why it’s really important to talk about some of the ins and outs of doing SEO on a Wix site. While I could write a generic … Read more
FAQ Schema: A Beginner’s Guide I’ve been testing a new SEO hack and it works no matter how old or new your site is. It’s called FAQ schema. Even if you have almost no links, this strategy can help. Best of all, unlike most SEO changes. FAQ schema doesn’t take months or years to make … Read more
What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about helping businesses grow and prosper in the digital age. But for Shay Harel, CEO and founder of Rank Ranger, it’s being able to work with … Read more
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Wondering how you can easily beat your competition without adding another tool to your marketing stack? The answers to how your competition is beating you are available to you – for free. Where? How? In SERP data on … Read more
Only last week, the world’s most popular messaging platform, WhatsApp, announced seven brand new updates for Android, iOS, and Desktop versions. If you are mostly on your phone, then you must have noticed all the many notifications that keep popping up for regular updates recently. WhatsApp New Features: Good News For Users! Like most social … Read more
Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is … Read more
On August 10, Elon Musk teased a bit about starting his own social media site X.com on Twitter. He used the microblogging platform Twitter to post about his plans as he replied to another user’s comment. In case you were wondering about the meaning behind X.com, it was the name of the domain associated with … Read more
Reports flooded in from Twitter on Monday evening as Google experienced a rare, widespread outage. Searchers around the world were met with this error message for a brief period when using Google: According to Down Detector, the outage occurred around 9:39 p.m Eastern and lasted for a little over ten minutes. Image Credit: Screenshot … Read more
