It’s finally here! Litmus Live 2022—aka, the premier email event of the year—has officially kicked off! From October 25th to 26th, over 50 experts will take the email stage, including our four keynote speakers. Day one just got under way, kicking off two days of action-packed education and inspiration. Couldn’t make it? We’ll catch you … Read more
These days, it’s easy for businesses to create a presence on social media. But the truth is that social media marketing is more than just uploading regular content. The real question is whether users are engaging or even seeing these posts. Optimization refers to specific actions taken by online businesses to ensure that a social … Read more
Your brilliant idea has no startup funding to back it up. Sound familiar? Maybe you’ve chosen the right business model, locked down a co-founder, and drawn up a goal pyramid to outline your first steps. But there’s still that one big problem: you lack funding. You need to learn your best options on how to … Read more
Is it testworthy, or is it untestworthy? There’s a fine line between optimizations and experiments. Testing something is an exercise in curiosity, whereas optimizing a thing is an act of certainty. If we know the outcome of a given activity before we perform that activity, we’re in optimization territory. For example, if you’ve discovered a … Read more
Many marketers have flirted with the idea of trying TikTok, but certain misconceptions have stood in the way. For instance, isn’t it just a platform for teens? Specifically, teens who lip-sync? To help curb the confusion, we’ve rounded up a list of common TikTok myths to help you decide whether it deserves a spot on … Read more
We know Google has hundreds of ranking factors when it comes to determining where a URL will land on Search Engine Results Pages (SERPs). According to Google, website accessibility is not a direct ranking factor because it’s difficult to quantify. So if that’s the case, is there any correlation between accessibility and SEO? While there … Read more
Google’s October SEO office-hours answered whether it was okay to use automatically translated content that has been reviewed by a human and subjected to only minor editing changes. Google SEO-Office Hours Episode This episode of the office-hours hangout follows a new format where questions are submitted, and answers are given. The Googlers answering the questions … Read more
As a business owner, finding great content ideas for Tiktok growth is important because you have to keep your audience invested in your offerings. You must find a balance between sharing fun content that brings the traffic and the educative content that keeps them. So, here are some helpful tips on content ideas that appeal … Read more
Halloween is a fun holiday, but it doesn’t always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office’s Halloween festivities! How many … Read more
The term “quiet quitting” came into the pseudo-professional zeitgeist this past year from the source of all cultural progress and discord–TikTok. Since then, quiet quitting has undoubtedly embedded your news feeds, and LinkedIn follows as the discussion—or deconstruction– on the future of work continues. But what is quiet quitting? And more importantly, what does quiet … Read more
![The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/The-Essential-Social-Media-KPIs-What-to-Track-on-7.jpg "The Essential Social Media KPIs: What to Track on 7")
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter. Read the full article at MarketingProfs
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the … Read more
Are you frustrated by the ever-changing landscape of social media? Are the algorithm changes making you feel lost? As changes arise, consistency is key. If you’re looking to improve your reach on Instagram, you need to start thinking about Instagram SEO. Just like with Google or any other search engine, there are specific tactics you … Read more
At some point in your growth as a business, you encounter the need to increase your follower numbers and engagement rates. This area remains a ‘grey zone’ among marketing experts as they advise you to ‘set and measure your KPIs’ or ‘work on the quality of your content’. These recommendations are inherently blurry since they … Read more
Blogging is becoming a trendy venue for businesses to reach customers, freelancers, and solopreneurs. However, it’s crucial to realize that there are pitfalls in trying to embark on a blog that you may not be prepared for – such as how to write exciting content. This article provides tips about what bloggers need to do … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! 2021 was a record year for digital advertising. Why was that so? What were (and are) the main drivers of the digital advertising boom? The boom is more complex than the usual explanations for it, … Read more
Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action … Read more
![The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/10/The-Mind-Boggling-Amount-of-Data-Generated-Online-Every-Minute-Infographic.jpg "The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]")
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access is growing globally. Read the full article at MarketingProfs
