It’s easy to get wrapped up in stressful moments of life. You may feel like you’re constantly on edge, with no time to relax. But if you don’t take some time for yourself, you’ll quickly find yourself burned out. One of the best ways to keep your mind calm in every situation is by practicing … Read more
Let’s face it – you probably don’t have the resources to run a proper marketing campaign. You are running your business and trying to earn money while keeping those pesky customers satisfied… or at least keep them coming back for more (shhh). The idea of keeping up with what consumers want is not an easy … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Steve Jobs was clearly not one for following rules. In his biography of Jobs, Walter Isaacson writes that Jobs named his company Apple in the late 1970s because he was frequenting an apple orchard around … Read more
💡 Learning about experiences and perspectives that are different from our own supports our journey of inclusion by reducing bias, building respect and increasing empathy, while providing an opportunity to celebrate our differences and similarities. At Buffer, we regularly share cultural spotlights from colleagues to connect our global team, and help us understand one another … Read more
Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. All these elements need to work harmoniously for your email footer to have a measurable impact on your subscribers. In … Read more
Do 301 redirects affect your rankings in organic search? Read on and discover the relationship between 301 redirects and improved Google rankings. The post Are 301 Redirects A Google Ranking Factor? appeared first on Search Engine Journal. Source link
If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. … Read more
TikTok hashtags work differently when compared to Instagram and Facebook. On TikTok, hashtags help get you discovered by your ideal audience, help you find your community and can increase your reach. Since the workings of hashtags on TikTok are unique, you need to understand how the algorithm deals with hashtags and how you can use … Read more
https://www.litmus.com/wp-content/uploads/2022/09/Feature-Friday-0930-Mobiles-1-1.mp4 For this week’s edition of Feature Friday we’re talking all things Black Friday! This email from British smartphone retailer Mobiles.co.uk features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. Personalization techniques include: Countdown timers Social proof Product Automation Countdown Timers By using a countdown timer in the header of the email, Mobiles.co.uk create … Read more
I always wanted to build something big. When I started Tech Ladies in 2015 as a coffee meetup in New York City, I could immediately see the potential for it to grow into something larger. As a woman in tech myself, I craved a network to support me through the unique challenges I faced in … Read more
“What is the definition of marketing strategy?” is a common question among marketing professionals and others in the business world. So let’s cover some basic ideas that separate marketing strategy from other aspects of marketing. First, the focus of a marketing strategy is broad—it takes a helicopter view of the marketing landscape. As such, it … Read more
Nowadays, the impact of e-commerce is being felt in nearly everybody’s life. E-commerce is changing how we do business around the world. Additionally, despite its relatively recent ascension, e-commerce has changed significantly with the passage of time. Approximately $3 trillion USD was spent online globally in 2018. That demonstrates that an astounding 15% of all … Read more
Growing a start-up is an exciting time. Business leaders have the opportunity to bring their ideas and visions for a company to life. Starting their own business allows individuals to build and run a company how they want. With reports suggesting that more than 1,800 companies are founded daily, now is an exciting time for start-ups … Read more
The Instagram algorithm is the gatekeeper to success on the platform. Master the algorithm, and you’ll unlock access to more followers and higher engagement. Ignore the algorithm, and your account could be doomed to obscurity—regardless of how good or wanted your content is. Instagram’s algorithms change from time to time, and we do our best … Read more
