Google Analytics (GA) is a powerful tool that lets website owners learn how users interact with their webpages. The amount of information we can get from Google Analytics is so in-depth that a theory has been circulating, for over a decade, that GA data is a ranking factor. Is Google Analytics really powerful enough to … Read more
![What is Twitter Spaces? [+Why Marketers Should Care]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/11/twitter-spaces-1.jpgkeepProtocol.jpeg "What is Twitter Spaces? [+Why Marketers Should Care]")
Following months of beta testing, Twitter made its new audio feature, Twitter Spaces, permanent. Today, the highly-discussed feature is finally available to all users. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered its beta test shortly after the launch and $100-million valuation of the app Clubhouse – which … Read more
Are you looking to build a career in digital marketing? You are on the right track! According to Grab Jobs, digital marketing specialists are among the top in-demand jobs in the US. Which skills do you need to become a successful digital marketing specialist? Digital marketing is a broad feld that includes lots of customer-attraction … Read more
As a website owner, do you feel as if the line between a good user experience and optimal search engine optimization (SEO) is a tightrope? It’s not uncommon to feel like you have to prioritize one over the other. When it comes to minimalist website design, that feeling becomes more pronounced. After all, search engine … Read more
According to UXcam.com, around 52% of the users drop out due to inefficient website user experience. How many times have you left the website if the aesthetics or user experience were not decent, fast enough, or the design was not engaging? Your answer, as well as all other stats that are gathered globally, will indicate … Read more
Starting, operating, and scaling a business can be challenging, especially if you’re doing it all on your own. A partner can help share responsibilities, provide invaluable insights, and help you along your startup’s journey. However, finding the right partner is easier said than done. It’s a big world out there, and it’s difficult to hunt … Read more
We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Let’s take a look at the shifts that took place since our last update. Before diving in, there are two things we always like to … Read more
A warm welcome to Moz’s first large-scale survey on the habits of local business review readers, review writers and successful owner responses. Our survey uncovered interesting insights and actions local businesses can take to better serve their customers, earn more reviews, and build relationships. Read our free report today to peruse the findings, our thoughtful … Read more
Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone’s camera. At Google’s Search On virtual conference in September, the company had people buzzing over its innovative updates to local search. Google previewed an option to search for restaurants by dish and … Read more
Think about the brands you purchase from over and over. Why do you choose to buy products and or services from them even when cheaper options exist? Well, there’s a good reason for it — because of their values which are expressed in their mission statement. As consumers, we like to patronize businesses that have … Read more
From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our margins are already tighter … Read more
According to Statista, as of 2021, there are about 1.88 billion websites on the Internet. Although only about 18% of those are active, website owners are still battling stiff competition. With these facts in mind, companies that aren’t investing in their digital presence are at risk of missing out and losing the digital race. By … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! At least once a week, I receive invitations to webinars with clickbait-worthy headlines extolling the demise of data-driven marketing. I can also list a dozen B2B influencers on a crusade to banish complex marketing reports. … Read more
More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. Many businesses have implemented a digital marketing strategy to deal with the complexities and uncertainties of today’s business situation. However, for digital marketing success, It needs a set of … Read more
Content marketing has been overly complicated, explained, and misunderstood for TOO LONG. You know your brand needs it, you want to do it, but you’re afraid of wasting time and money on a method you JUST DON’T GET. How does content lead to sales? How much time and money should you spend on it? Does … Read more
![Multicultural Marketing: What It Is and How to Do It The Right Way [According to Experts]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/11/Multicultural-marketing-hero.jpgkeepProtocol.jpeg "Multicultural Marketing: What It Is and How to Do It")
Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western culture that surrounded me outside the house, which prioritizes the needs and desires of the … Read more
Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but equally important – not just to users but to search bots – is your website’s discoverability. There are roughly 50 billion webpages on 1.93 billion … Read more
Irvin Gunawan is the founder and CEO of IRVINS, the creator of Singapore’s #1 salted egg snack. IRVINS is a high-growth homegrown consumer food brand expanding quickly on the global stage, with 5 offices and 12 markets worldwide and a product lineup that redefines the food industry. Singaporean cuisine and flavors are becoming popular globally, … Read more
