This piece originally appeared in Venture Beat Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. Organizations using advanced personalization generate 17% more revenue … Read more
Throughout my career, most of my teams’ digital PR strategies for clients have consisted of closing link gaps, creating new ones, and earning as many high-tier links as possible. The goal was always the same: get our clients’ websites to the top of the search engine result pages (SERPs) and outranking their competitors. To that … Read more
Professional processing of video files and bringing them to perfection involves performing many operations, such as splitting a video series into separate frames or segments of the timeline, deleting unnecessary files, gluing them into single media products, as well as mandatory trimming of each file, provided that it is larger required length and contains a … Read more
What is your company’s reason for being? Is it simply to get people to buy products, or for people to hire you? Or is there something else you long to accomplish, and your business is merely the path toward this accomplishment? Why do you want to accomplish this purpose with your company? What is it about … Read more
Every ending—like a project or a year—is a time for reflection. However, reviewing something as significant as your marketing program can be daunting. What should you include, how do you present it, and what do you want to say? To make it easier for you, we’ve created an email reporting template that you can use … Read more
When it comes to content creation, gaps are inevitable. You can be the best writer out there, but that doesn’t stop the world from continuously evolving. Information becomes outdated. Keywords fluctuate over time. Customers shift interests. It’s not your fault. But if you want to stay ahead of the game, it IS your responsibility to … Read more
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social media presence, you’re likely missing out on important intelligence that … Read more
Why would you want content contributed by outside experts anyways? Here are just a few benefits you gain from outsourcing content generation: You take some of the workload off of your internal team, allowing them to focus on content optimization versus content creation. You’ll gain ideas and concepts that you wouldn’t come up with on … Read more
If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself … Read more
Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best … Read more
Consumers want to connect with local businesses. According to Google, searches including “near me” are increasing by 500 percent year on year. What’s more, 81 percent of consumers used Google to search for information on local businesses in 2021. What does this mean for digital marketers? Well, if you’re hoping to reach local consumers, then … Read more
“Spiritual stationery. I think that kind of sums it up nicely.” That’s how Leah Toth describes her fledgling company, Destiny Drive, which was born from her love of journaling. Toth started Destiny Drive in 2020 during Australia’s lockdowns. “There was something about that first lockdown,” she says. “I gained weight eating poorly, drinking too much, … Read more
Question: I’m worried that I don’t have a distinct enough voice or style as a content creator on social media – but I am not sure exactly how to go about creating one in the first place. Do you have any tips for finding my voice online? Your audience on social media follows you for … Read more
https://www.litmus.com/wp-content/uploads/2022/11/KS-FF.mp4 For this week’s edition of Feature Friday we’re showcasing this fabulous email from Kate Spade, in which they display their latest handbags, and Klarna’s buy now, pay later pricing. This email features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic. By connecting their shopping feed Kate Spade are able to show their … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Are you worried that the dark funnel will make your marketing attribution irrelevant? If you work in B2B marketing, you’ve probably heard about the “dark funnel.” It refers to all of the places (or channels) … Read more
The healthcare sector is experiencing a tech transformation. Gigantic Data, portable devices, and other breakthroughs are pushing medicine forward. A trend that has been particularly apparent during the pandemic circumstances. Smartphones are tracking healthcare issues, and artificial intelligence (AI) is aiding and abetting physicians. Looking beyond the pandemic, healthcare digitization is anticipated to enhance a broad spectrum … Read more
When we launched Start Page 12 months ago we set out to build a beautiful, mobile-friendly, link in bio site that’s easy to set up and even easier to update. Over that time we’ve been adding heaps of small improvements and updates, but today is our biggest update to date… As of today, you can … Read more
In a world where almost every business needs to have its own website and presence on social media, it can be challenging to think of new ways to stand out. However, with the rapid rise in the popularity of smartphones, apps provide businesses with an opportunity to reach their target audience directly. Increasingly, consumers are … Read more
