Why Content Marketing is the Only Marketing Left

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects … Read more

Mobile Form Design: A Beginners Guide to Converting Mobile Users

Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? Chances are you haven’t noticed. That’s the goal — to give users an intuitive … Read more

The Best of Whiteboard Friday 2022

We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of … Read more

How to Be a Bold Entrepreneur with Author, Podcaster, and Brand Builder Jennifer Cohen – Q&A

Just because you start a business doesn’t mean you automatically inherit the confidence and swagger paraded by entrepreneurs on social media. It can take time to believe in yourself, your product, and your brand. If you’re struggling to maintain healthy habits or lacking the tenacity to tackle the next challenge in your business, there’s hope. … Read more

Shifting strategies: What you can learn from a network-specific social program

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. At Sprout, this year looked a little different since we debuted … Read more

Litmus Honored with 35+ G2 Crowd and TrustRadius Awards – Litmus

We at Litmus are committed to our customers and the email community—and there’s nothing we love more than to hear we’re doing a great job in their eyes. That’s why we’re excited to announce that we’ve been recognized by both TrustRadius and G2 Crowd for winter 2023—in multiple categories!  Litmus receives 35 Winter 2023 G2 … Read more

How to Repost on Instagram: Ways to Reshare Content From Other Users

Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is why you should learn how to repost on Instagram. In this post, we’ll show you … Read more

9 Common Brand-Positioning Mistakes | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I’ve had the … Read more

How I Grew My Business’ TikTok Accounts to Over 40K Followers in a Few Months

Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. … Read more

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