The business and technological industries have been evolving rapidly, meaning one has to move fast to keep up with the high pace. Since data is the main element of all businesses, they need to know how to quickly retrieve high-quality data. When we talk about tools for fast production and processing of information, there are … Read more
With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects … Read more
Did you know that on average, 1.5 billion email opens were recorded for each month this year? That’s 490 million more email opens than last year’s average (of 1.01 billion emails opens per month). With such a high volume of email opens, it got us thinking about the year in email marketing as we wrap … Read more
I’ve been fortunate that we’ve closed down for the last week of the year for the last seven years that I’ve been at Buffer. We kicked off this at the end of 2016 and have kept up every year since then. Closing down for the last week of the year is an opportunity to pause … Read more
With time, the SaaS business industry has become more and more competitive. Different companies enter the market and offer various products and services. However, the business model that they opt for is the subscription business model. And to run a subscription business model smoothly, you need a SaaS billing system. However, we are here to … Read more
The days have grown shorter, and the weather has grown colder, which can only mean one thing: The end of the year is upon us. How did you do in 2022? Did you hit all your professional goals? Or did you fall short in some areas? Take some time to celebrate your successes, but then … Read more
Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form design? Chances are you haven’t noticed. That’s the goal — to give users an intuitive … Read more
Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way… And because of that… we tend to … Read more
We had an amazing year of Whiteboard Friday episodes, ranging in topics from link building to content engines to even, basketball? In case you missed them, here are the top 10 episodes from the year! 1. Estimating Search Opportunity with Robin Lord Estimating the opportunities within your various SEO efforts is an important component of … Read more
Just because you start a business doesn’t mean you automatically inherit the confidence and swagger paraded by entrepreneurs on social media. It can take time to believe in yourself, your product, and your brand. If you’re struggling to maintain healthy habits or lacking the tenacity to tackle the next challenge in your business, there’s hope. … Read more
These days, we can’t imagine our lives without our mobile phones. The use of mobile apps has increased over the last decade and sped up after the pandemic. According to Statista, there were 7 billion mobile users around the globe in 2021. And it is predicted that this number will grow as people can access … Read more
As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. At Sprout, this year looked a little different since we debuted … Read more
We at Litmus are committed to our customers and the email community—and there’s nothing we love more than to hear we’re doing a great job in their eyes. That’s why we’re excited to announce that we’ve been recognized by both TrustRadius and G2 Crowd for winter 2023—in multiple categories! Litmus receives 35 Winter 2023 G2 … Read more
Personalized cards can be used to show a loved person they are cared for and worth the effort; if you’re looking to send gifts and cards to your loved ones that are unique and personalized to each individual, you’ve come to the right place. The personalized cards are turning your event special. A small gift … Read more
Almost every search we make via Google includes some degree of localization. So, how can we keep an eye on our site’s performance within local markets to ensure we’re continuing to show up in relevant searches? In this edition of the Daily SEO Fix, we’ll look at how the Moz suite of tools can help you … Read more
Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is why you should learn how to repost on Instagram. In this post, we’ll show you … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! It’s easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I’ve had the … Read more
Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. … Read more
