Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture … Read more
At Litmus, we build and send email marketing campaigns—just like you! We get how hard it can be to get the most out of email. Hitting send is just one piece to the puzzle; there’s building, personalization, testing, review, analyzing and so much more to running an email program. Email is essential; more than 40% … Read more
Business owners nowadays need to start thinking about sustainability more since the public demands it. People will think twice before buying from a business that is known for using bad ecological practices, and an increasing number of people will go out of their way to recommend businesses that show that they care about the environment. … Read more
The world has seen many leaders, but the realm of leadership continues to remain intricate and tricky. Some say that individuals are born leaders — while others assert that leaders rise to the occasion. This debate will certainly go on through the eternities. The fact remains that there is no obvious pathway to effective leadership or … Read more
In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to using WordPress compared to coding a website yourself. A thread in the r/SEO forum asks a familiar question many practitioners run into in their careers. Is WordPress better for SEO than coding your own website? Other … Read more
![How to Send Effective Order Confirmation Emails [Examples + Template]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/12/order-confirmation-email-1.jpgkeepProtocol.jpeg "How to Send Effective Order Confirmation Emails [Examples + Template]")
Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more eyes on your brand. Beyond brand-building, email confirmations bring peace of mind to your valued customers by verifying that a transaction on your website was successful. Without this confirmation, … Read more
Have you ever run a customer survey only to be disappointed by the results? And it wasn’t because the feedback told you something about your brand you didn’t want to hear… but rather, because it didn’t tell you anything at all? Your hope for the survey was to gain insight on customer behavior. Insight you … Read more
Image credit: Mitchell Joyce Today, we’ll be learning more about customer preferences by age group surrounding local business reviews, taking a deeper dive into some of the data from The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report. In our initial report, we covered the leading characteristics of customers as a … Read more
Want to make some extra money without leaving your home? Lucky for you, there are plenty of great online side jobs you can pick up. Any side hustle is good for your bank account, but online side jobs have a bit of an advantage over in-person gig work. For starters, all you need is a … Read more
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks, as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at … Read more
Every new email subscriber or customer is an opportunity to connect…or to annoy. You want your welcome emails to be on the right side of the excited vs. overbearing, or personalized vs. just plain creepy spectrum. But there are so many use cases for welcome emails. How do you know what to send, to whom, … Read more
“Life finds a way.” The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. And what is … Read more
The need for community is hardwired into the human psyche. It’s why most people enjoy spending time with others. Being part of a community fosters connections, builds a sense of belonging, and encourages customer loyalty. Is it any wonder, then, that so many companies try to build communities around their brands? Organizations that are successful … Read more
![The Four Pillars of a Great Blog [Infographic]](https://nicheplrnewsletter.com/news/wp-content/uploads/2022/12/The-Four-Pillars-of-a-Great-Blog-Infographic.jpg "The Four Pillars of a Great Blog [Infographic]")
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success. Read the full article at MarketingProfs
How many times have you given the same old gifts? The Amazon gift card? Everyone loves those, but they are expected. Or do you give a shirt and tie to dad every year? When I was a teenager, I gave my dad a shirt that he totally loved. But I saw that shirt sitting in … Read more
To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales. In this article, we’ll explain why local … Read more
The marketing world is in a state of constant evolution. For marketers, this means that they must always be switched on to the evolution of marketing tactics and strategies too. Though TV advertisements and print media have stood the test of time and are still effective today, social media campaigns and native advertising have emerged … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s cover feature. We talked with Erin Deering, co-founder of Triangl, about building a multi-million dollar swimwear movement envied by celebrities and iconic brands alike. To read more, subscribe to the magazine. ————— “The best thing about Triangl … Read more
