Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal discussed the topic of SEO for the new AI-powered Bing search engine. As the leader of the product development team, Canal’s insights into the new … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Do you position your offerings as perfect? Five stars out of five? It may be true that your customers love you, but by marketing and messaging only the fantastic… you are ironically making it harder … Read more
On the surface, it would seem that Juliana Pache landed her dream job. The New York native was the head of social media at Rolling Stone – the famed music magazine. But in reality, the gig was anything but. Despite working in a job that blended her two passions – music and social media – … Read more
Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. This demographic data is key to … Read more
For the last 20 years, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. With its long-standing domination and majority market share, it’s been hard to argue that any search engine serves up better results than Google. Because of this … Read more
If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What … Read more
Google’s Search Relations team discusses the potential issues that can arise from site moves in the latest episode of the Search Off The Record podcast. This topic comes up a lot, but it was examined from a different angle this time. Google Search Advocate John Mueller, Analyst Gary Illyes, and Senior Technical Writer Lizzi Sassman … Read more
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. As it continues to roll out new features, updates, and algorithm changes, it can be hard to keep up. That’s where the Instagram stats comes in. There’s a whole lot of research out there about Instagram — everything … Read more
The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. This will … Read more
The internet can be a powerful tool for connecting people around the world, but it can also be an environment where unhealthy relationships are formed and are proven to lead to an increased prevalence of depression in teens. For teenagers, it is essential to have a healthy and balanced relationship with social media platforms so … Read more
Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either. Integrating social into … Read more
The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig in to where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re … Read more
In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a … Read more
The Emporía EV Charging Station is a Level 2 Electric vehicle charger that charges any EV — up to 40 amps. It comes with a 24-foot cable with an SAE J1772 connector. 22″ NEMA 14-50P or up to 48 amps with hardwired installation. Whether you want a charger now or you want to guarantee you … Read more
Facebook offers many ways to test the performance of your Facebook ads before they go live. One of the most popular tools Facebook offers is A/B testing, which allows you to find out which imagery and copy resonates most with your audience. Here, let’s dive into how you can A/B test your marketing ads on … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! In the age of Mail Privacy Protection (MPP), high open rate is an increasingly empty goal, even for B2B brands that have much less exposure to MPP than their B2C counterparts. But even prior to … Read more
Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content. Google Discover is Part of Search … Read more
The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though, and there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more. … Read more
