Insights From Fabrice Canal’s Pubcon Keynote

Insights From Fabrice Canal's Pubcon Keynote

Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas. The packed room of conference attendees eagerly listened as Canal discussed the topic of SEO for the new AI-powered Bing search engine. As the leader of the product development team, Canal’s insights into the new … Read more

9 Years of the Google Algorithm

If it feels like Google search is changing faster than ever, it’s not your imagination. Google reported an astonishing 4,367 “launches” in 2021, up dramatically from 350-400 in 2009. On average, that’s nearly a dozen changes per day. Many of these more than 25,000 changes were undoubtedly very small, but some were outright cataclysmic. What … Read more

Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete.  This will … Read more

Helping Teens Build A Healthy Relationship With Social Media

The internet can be a powerful tool for connecting people around the world, but it can also be an environment where unhealthy relationships are formed and are proven to lead to an increased prevalence of depression in teens. For teenagers, it is essential to have a healthy and balanced relationship with social media platforms so … Read more

Social media for strategic communications: 4 ways to strengthen your brand narrative

Over the past few years, corporate communications has undergone quite the makeover. Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. This advice isn’t limited to promotional efforts, either. Integrating social into … Read more

Email Community Spotlight: Crystal Ledesma – Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community—is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig in to where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re … Read more

8 Techniques To Get More Customer Reviews For Your Local Business

In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a … Read more

Google Updates Guidance On How to Qualify For Discover Traffic

Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the guidance coincides with a simultaneous update to the Helpful Content System guidance that adds a mention of Google Discover content. Google Discover is Part of Search … Read more

20 Google Analytics Alternatives

The adage is that if you’re not paying for the service, you are the product. Unfortunately, this rings especially true in the analytics world. The analytics space is changing, though, and there are many alternatives — both free and paid — that take into account privacy, cookie-less tracking, GDPR compliance, core web vitals, and more. … Read more

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