Marketing for Talent Acquisition: Ideal Candidate Avatar

Marketing isn’t just for getting new clients. Hiring is more than just filling a role or getting a job done; it’s about building a high-performance team that grows your business. Building your team at work isn’t much different than building a sports team–each player has a specific role, is motivated by different things, and needs … Read more

Google February 2023 Product Reviews Update

Google announced the release of the February 2023 Product Reviews Update. The update applies globally to eleven languages and will take approximately two weeks to fully roll out. Change to Product Reviews Guidance The February 2023 Product Reviews Update is accompanied with a clarification made to the existing Product Reviews update guidance. Google updated their … Read more

The DIY Marketing Approach That Helped Me Gain 80K Followers

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering … Read more

1+1 is more than two: How partnerships can level up your business

Everything is better with a partner. Business is no different. At Sprout Social, we’ve completed two acquisitions, facilitated dozens of integrations and collaborated on countless co-marketing opportunities with our partners. I—and the rest of the Sprout Social team—am always on the lookout for businesses that complement our product suite. We’re freshly on the heels of … Read more

How AI Is Transforming The Web

The web is a constantly evolving landscape, and with the emergence of artificial intelligence (AI), we’re beginning to see new ways that AI can be used to revolutionize this space in challenging and complicated, but also amazing ways. From chatbots offering more personalized customer service experiences to natural language processing creating an infrastructure of search … Read more

Microsoft Limits Bing AI Chat Messages Per Day

Microsoft’s AI-powered Bing search engine, Edge web browser, and integrated chat feature are receiving high praise from users in early testing. In over 169 countries, the new features have been observed to deliver better search results, more complete answers, and tools for generating content. The chat feature, in particular, has seen healthy engagement, with users … Read more

The Litmus Team’s Favorite Emails of February 2023 – Litmus

This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made an impact by leaning into simplicity. Read on to check out the Litmus team’s favorite emails of February 2023 showcase. Darn Tough … Read more

The Types of Content on Social Media [New Data]

According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide … Read more

Lets Discover How Long Does It Take To Upload A Video To YouTube?

The focus of this article is, “how long does it take to upload a video to YouTube?” Being a content creator and uploading videos on YouTube seems easy, but there are a lot of things to understand and know. But, when it comes to creating videos, you already like the process, but what about uploading? … Read more

Google Chrome Lighthouse 10 Contains Two New Audits

The newly released Lighthouse 10, the technology underlying PageSpeed Insights and Chrome DevTools, introduces two new site audits. These audits should be useful as part of audit because they pertain to site security and user experience factors. Technically, one of the audits is an expansion of a previous audit, but it’s essentially a new audit. … Read more

What marketers need to know about managing social media through an economic downturn

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you. Managing social … Read more

AMP for Email: Should You Love or Leave this Email Marketing Trend? – Litmus

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch.1 But should email marketers embrace or ignore this trend? Read on for a deeper look at AMP for email, and our thoughts on whether … Read more

Write the Perfect Consulting Proposal: Tools, Examples, and a Template

Every consultant needs a go-to consulting proposal template because proposals are an expected and essential part of the client acquisition process. Whether you’re crafting a proposal for a specific project or looking to land a long-term client, the process of drafting a proposal can seem rather daunting, especially if you don’t have a consulting proposal … Read more

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