15 Essential Media Planning Tools

15 Essential Media Planning Tools

In today’s day and age, people are consuming marketing and media in more ways than one. Media planning software is essential for those who want to reach their audiences across several channels, including TV, publications, online, and radio. If you’re ready to get started with media planning, we’ve rounded up a list of the essential … Read more

Restaurant Equipment San Diego

If you’re looking to start a restaurant in San Diego, you’re going to need the right equipment. Restaurant equipment San Diego is essential to the success of your restaurant. From cooking to refrigeration, the right equipment can help you provide high-quality food and service to your customers. In this article, we’ll discuss the key types … Read more

23 Email Marketing Tips to Improve Open & Clickthrough Rates [+HubSpot Blog Data]

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer’s inbox — or worse, their spam folder. Here are our top email marketing tips that are perfect for small and growing businesses … Read more

Google Reveals How It Catches Fake Local Business Reviews

Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images and videos. The automated systems and human review teams removed over 200 million photos, 7 million videos and blocked or removed over 115 million reviews, … Read more

How to Create the Best PowerPoint Presentations [Examples & Templates]

Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three. And if you’re looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations … Read more

Social Media For Business – How Design & Aesthetics Matter

Once known as the tool to simply connect yourself with others, social media has come a long way. It is now one of the biggest marketing weapons for any business. Even before the mega launch of a business, having a social media presence can help you win brownie points with your new potential customers. Any … Read more

Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. During its latest clothing drop on March 27, the brand began testing a dynamic pricing model, letting … Read more

Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your … Read more

CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?

Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data. There are three types of platforms that are particularly popular — CDPs, CRMs, and DMPs. But what do these abbreviations stand for? How … Read more

This Month in Email: Email Marketing News From February 2023 – Litmus

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about … Read more

A Beginner’s Guide To Understanding Google Tag Manager

Are you struggling to know about the Google tag manager? If you own an e-commerce business or a website, it is natural that you would have come across this phrase a lot. However, still, most of you need clarification as to exactly what is Google tag manager? Well, to be precise, a tag manager is … Read more

What is Brand Salience? [+How Do You Measure It?]

While branding can feel like a vague concept, it’s one of the most important elements of a marketing strategy. Why? Consistent branding leads to increased brand awareness which can then help build brand salience, gain investors, and drive revenue to your business. Consistently presented brands are 3.5 times more likely to have excellent brand visibility … Read more

How To Use Them To Improve SEO

WordPress is the most popular content management system (CMS) in the world, with a market share of more than 60%. A big support community and a number of available free plugins make building a website with WordPress (WP) affordable, and it plays a key role in why its market share is so big. However, as … Read more

How To Create An Infographic In PowerPoint [+Free Templates]

To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint can be a marketer’s best friend when it comes to visual content creation, including infographic design.  But it can be intimidating to create your own infographic when you don’t have a design background. … Read more

7 SEO Mistakes That Will Ruin Your Ranking

We’re all aware of how essential SEO is for any business, especially today. With the advent of digital marketing and social media skyrocketing, it has become imperative for business owners to consider implementing necessary SEO strategies. But what happens when they’ve done that, and their business still struggles? If, as business owners, it’s still difficult … Read more

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