Sales and marketing play a major role in ensuring the growth and success of a business. When people hear sales and marketing, they often think of revenue generation and brand promotion. However, there is more for sales and marketing work through phone systems. One of the most important parts of sales and marketing is understanding … Read more
Mozilla announced the founding of an open source initiative for developing AI that puts transparency, accountability and trustworthiness at the forefront of the open source AI products they will build to challenge Microsoft, OpenAI and Google. Many of the most important software products that make modern life possible, like Android, WordPress, PHP, Nginx and Apache … Read more
If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. In fact, 70% of businesses with growing revenue prioritize customer success as “very important.” So, if you want your business to succeed you must make sure your customers do, too. By doing so, you can stack the odds … Read more
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable … Read more
The race to create quality, insightful content is only becoming more difficult for marketers. It’s already a challenge to secure a high-ranking article on Google — and it’s even harder when your business is newer or lacks authority on the search engine. In 2023, many businesses are looking to leverage more tools to increase content … Read more
Innovation accounting is a method that tries to measure and manage the unpredictable process of innovation. It gives organizations a way to figure out how much their innovation efforts are worth and how well they are working. In the ever-evolving business landscape, staying competitive often requires embracing innovation as a core part of an organization’s … Read more
Artificial intelligence and machine learning have been in the spotlight lately as businesses are becoming more familiar with and comfortable using them in business practices. Although often discussed together, AI and machine learning are two different things and can have two separate applications. Here’s everything you need to know about the difference between artificial intelligence … Read more
In a recent AudioEye survey of 500 business leaders and web professionals, 70% said that “cost” was their main concern when it came to digital accessibility. Many of the respondents also thought they would have to rebuild their website from the ground up in order to deliver an accessible browsing experience. This perception of digital … Read more
A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted … Read more
Marketing and branding have been around for centuries. But brand pillars are a newer idea. Since the dawn of the digital age, companies have marketed their brands with the goal of giving their company a personality and identity. But as the practice of branding has evolved, so have audience expectations. Businesses today need more than … Read more
Students write essays and other types of paper. When you enter university, you know that writing papers and essays is a part of academic life. While it might be simple in theory, in practice, it can be unbearable. Considering all the academic tasks and extracurricular activities, doing the essay can become the last resort. That … Read more
GPT-4, the latest version of ChatGPT, OpenAI’s language model, is a breakthrough in artificial intelligence (AI) technology that has revolutionized how we communicate with machines. ChatGPT’s multimodal capabilities enable it to process text, images, and videos, making it an incredibly versatile tool for marketers, businesses, and individuals alike. What Is GPT-4? GPT-4 is 10 times … Read more
![How to Edit a PDF [Easy Guide]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/editing-pdf-hero-.jpgkeepProtocol.jpeg "How to Edit a PDF [Easy Guide]")
If you regularly send PDF files over the internet, knowing how to edit PDF files quickly will make your life a lot easier. PDF, short for portable document format, is a type of digital file that allows you to send content that is readable by other users regardless of what software they use to view … Read more
You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to increase trust with your audience. With the rise of AI tools, you must publish high-quality content that stands out from your competition, who may be … Read more
Throughout the COVID-19 pandemic, the internet and social media helped us connect with others during times of isolation. However, these digital spaces didn’t quell our desire to explore the world — that’s where the metaverse came in. Soon, we started hearing more buzz than ever about futuristic virtual reality worlds that could allegedly supplement or … Read more
Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we’ve compiled them all, here. Whether you’re a recruiter looking to showcase … Read more
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on … Read more
![Businesses Still Can't Nail Effective Communication [New Data]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/03/business-communication.jpgkeepProtocol.jpeg "Businesses Still Can't Nail Effective Communication [New Data]")
Whatever your niche or industry, there’s no debate: Effective communication —both internal and external — is critical to your company’s success. With more technology available than ever before, you’d think it would be easy to master. But new data published by Project.co reveals that businesses in 2023 are still struggling to effectively communicate — with … Read more
