Google Ads has introduced a revamped design for its Ads platform to enhance the accessibility and organization of data and tools. The following are highlights from the YouTube video of new features coming soon to Google advertisers. Navigation To make navigation easier, Google categorized pages into five primary sections: Campaigns, Goals, Tools, Billing, and Admin. … Read more
Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don’t have all the time in the world to execute them. You’ve got lots … Read more
The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. But, as digital marketers or business owners, it can get a little challenging to catch up … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Product development is a labor of love. After dedicating countless hours to design, development, and testing, you must ensure your product generates the attention it deserves. One strategic tool that can help keep all product-launch-related … Read more
OpenAI experienced several outages, including elevated error rates affecting Files and Fine-tuned model creation and the ChatGPT login becoming unavailable for logged-out users, including Plus subscribers. Screenshot from OpenAI, June 2023 Users could use the sign-in options, such as signing in with Google, but received the following message in their ChatGPT dashboard. Unlike a past … Read more
Google announced its decision to remove links to Canadian news from its Search, News, and Discover products in response to Canada’s recently enacted Bill C-18. Unfortunately, we’ve made the difficult decision that when Bill C-18 takes effect, we will remove Canadian news links from our Search, News and Discover products. https://t.co/ilWrF1uRuS pic.twitter.com/wMdoignNlC — Google Canada … Read more
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to … Read more
In the ever-evolving world of search engine optimization (SEO), one thing remains constant: quality content is paramount. Gone are the days when SEO strategies relied solely on technical aspects and keyword stuffing. Search engines have become smarter today, significantly emphasizing user experience and relevance. This shift has placed quality content at the heart of effective … Read more
As Google continues the countdown to deprecate Universal Analytics properties in less than 24 hours on July 1, Google Analytics users have little hope that there will be a reprieve. For those hoping that Google will perhaps extend the deadline to switch to GA4, (it’s 2 days from now!) they are not. https://t.co/RzBntq1Ea2 — Dr. … Read more
Microsoft is working to improve the online shopping experience for customers by making it less complicated. Online shoppers encounter pain points such as finding valid deals, determining which product reviews are credible, and navigating a massive variety of products. Microsoft’s shopping tools, including those on Bing, Microsoft Edge, Microsoft Start, and Outlook, aim to address … Read more
In a recent video, Google’s John Mueller answered a question about how semantic HTML helps search engines understand website content. Mueller discussed how semantic HTML affects a site’s SEO, accessibility, and search rankings. But first, let’s define semantic HTML and how it works. Semantic HTML 101 Semantic HTML elements provide meaning and structure to web … Read more
In celebration of foundr’s 10th anniversary, we’re reflecting on the moment that changed everything—interviewing Richard Branson. Below, Foundr CEO Nathan Chan shares why this moment was pivotal in validating the business. — 10 years ago, I started foundr to help other young entrepreneurs like myself get access to the greatest founders of our time. I … Read more
So far, 2023 has been a challenging year for Bud Light. In April the beer brand partnered with transgender actor and TikTok star Dylan Mulvaney on a sponsored social media post promoting Bud Light’s “Easy Carry Contest.” Mulvaney’s video (her second post in collaboration with Bud Light) featured a custom can of beer with her … Read more
Google Analytics 4 is the latest version of Google Analytics, also known as GA4, and replaces the previous UA, or Universal Analytics version. GA4 uses machine learning technology to help analytics users understand customer behavior across multiple devices and platforms. It provides more granular data about user engagement and includes features such as event tracking, … Read more
You may be surprised to learn that conversational intelligence and AI have actually been around for many years. From Facebook’s (now Meta) introduction of Messenger in 2016 to the evolution of voice-enabled technologies such as Alexa and Siri, it is ingrained in our everyday life. The recent growth of chat-based applications and the integration of … Read more
Let’s set the stage: I’m about to dig into the best darn pile of spaghetti I’ve ever seen, and the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.” This frustrating interruption is why HubSpot is here to discuss inbound … Read more
Having an online presence is no longer an option; it’s a necessity. From small businesses to huge multinational companies, online visibility has a big impact on the success of a business. This is why having a search engine optimization (SEO) strategy is paramount for anyone who wants to grow their business online. What Is SEO, … Read more
As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people. One of the most important tactics for optimizing your YouTube channel is to create … Read more
