This article is provided by the tech team at Host Merchant Services, the top-rated credit card processor, to assist customers with e-commerce merchant services who market on social media. As Instagram continues to grow, more users are taking advantage of its story feature. While the traditional Instagram post is still a great way to share … Read more
The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product’s unique features and shines a light on your brand, we will explore … Read more
Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think about each status code. The question was simple: “What is less harmful: having millions of 404 error pages or millions of 301 redirects, where sold … Read more
As a search engine optimization specialist, you already know the importance of content that answers query intent. But what happens when an internet user doesn’t know what information they need? Google took it upon itself to solve this with the release of Google Discover, first seen in 2018. Known as Google Feed until 2018, Discover … Read more
Social media involves the ultimate balancing act of the creative and the analytical. But if creativity is the intriguing icing on the cake, social media metrics are the essential ingredients to bringing the final dish to life. There’s no one “magic” metric to measure. Marketers must depend on a healthy blend of multiple metrics to … Read more
It costs more to attract a new customer than to keep an existing one. Focusing on customer retention is a valuable long-term solution for increased revenue and sustainable growth, and building an email list will help you reach those goals. Cultivating customer loyalty is not easy, but it is possible by continuing to offer valuable … Read more
Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. The language-learning app first established a TikTok presence in early 2021 and found its stride by sharing funny videos featuring the sassy owl Duo. Since then, Duolingo’s TikTok account has grown to nearly 7 million followers and … Read more
Adapting to the ever-changing needs of their clients, businesses of all sizes and types are increasingly gravitating toward virtual offices for their convenience and lower overhead. These offices offer many services, from professional business addresses to efficient mail handling, call forwarding, and well-equipped meeting room facilities. Virtual offices stand out because of their unmatched ability … Read more
“If I could only get Tim Ferriss as an advisor to my startup, I would be set for success.” I bet many of you have had this idea at some point. I know I did. Heck, I still do. Tim—call me! It might not be Tim Ferriss for you, maybe another high profile founder, but … Read more
The rapid development of artificial intelligence is presenting new challenges for writers of all kinds, leading screenwriters, authors, and journalists to respond to the threat of AI. Although generative AI tools are not advanced enough to completely replace humans at the moment, their unregulated use has the potential to affect writers’ livelihoods negatively. Hollywood Writers … Read more
OpenAI has announced an update to ChatGPT, allowing users to input custom instructions for ongoing and future conversations. The new feature is rolling out in beta for Plus users, with plans to expand to all in the coming weeks. Custom Instructions: A New Way to Communicate Until now, ChatGPT would treat each new conversation as … Read more
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an … Read more
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload — trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you need. Done well, an email newsletter with a purpose is like a trusted source helping … Read more
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. A migration, despite its impact on SEO, can enhance visitor experience if done correctly. Upgrading to a faster … Read more
Business these days is more effective and manipulative than ever. It is not a secret anymore. Almost every company’s marketing and sales team is getting on board with some crucial strategies to fill the void. With the advancement of technology and digitalization, the marketing team has created a revolution in their working process. Small businesses … Read more
Instagram Threads, the new social media platform on the block, is looking like a strong contender to be adopted as a new SEO hangout. The social media space in the SEO community has seen a lot of disruption over the last year. Twitter has always been a core favorite hangout until Elon Musk bought it, … Read more
This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a specific SEO task – and they carry a range of price tags, from free to expensive. For the purposes of this guide, we decided the … Read more
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template … Read more
