Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! A map is a lovely metaphor for many things beyond travel logistics. But it also has limitations. So many that a Polish American philosopher and engineer penned the phrase “the map is not the territory” … Read more
United States antitrust lawsuit against Google uncovers emails of executives from Google Search, Chrome and Ads discussing schemes for increasing ad revenue. There are two documents, one from 2019 that features top Google executives from Search, Chrome and Ads hatching plans for pumping up ad revenues before the end of the quarter. At one point … Read more
Setting up an ecommerce business is one thing, but turning it into a rip-roaring success is a whole other kettle of fish. Fortunately, Shopify has got you covered with a wide variety of apps that you can use to kickstart your business or take it to the next level. After all, the more successful your … Read more
Most people have a love-hate relationship with their email inbox. On the one hand, email can be incredibly useful — whether you’re making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering. On the other hand, though, email can be overwhelming … Read more
The temperature is dropping, the scarves and hats are coming out, and we’re all bundled up and ready for fall proper. And what better way to celebrate the changing of the seasons than with the best and brightest of the inbox? Curl up with your cozy socks and a cup of tea, and dig into … Read more
Earlier this week, it was discovered that transcripts of conversations with Google’s AI chatbot, Bard, were appearing in search results. This immediately raised privacy concerns, as one-on-one conversations were being surfaced publicly without peoples’ knowledge. In response, Google has confirmed this indexing was unintentional and is working to block Bard chat transcripts from appearing in … Read more
On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get … Read more
Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Raina Penchansky, the co-founder and CEO of Digital Brand Architects (DBA) and co-founder of Dear Media, about how to make influencer partnerships that move your business forward. To read more, subscribe to the … Read more
Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts. Especially at a time when college enrollment is down, higher education institutions must evolve, innovate, and leverage new strategies to attract and engage students. If you want to stay ahead of the curve, look no further. Here are … Read more
A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential revenue slipping away. What causes a customer, eager to purchase, to suddenly change course? The list of reasons might be endless, but the … Read more
Like it or not, the Google Analytics 4 migration deadline has come and gone. For someone who’s used Google Universal Analytics for the past 10 years, dealing with this change has been tough. The previous platform provided easy-to-use reports at marketers’ fingertips in an instant. It’s easy to have a love/hate relationship with Google Analytics … Read more
Have you ever sat paralyzed, trying to craft the perfect text message? Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. You can already join the waitlist to try it out. This year, we’ve seen … Read more
Mistral AI, a burgeoning startup in the AI sector, has set out on a mission to revolutionize generative artificial intelligence (AI) with its first large language model (LLM), Mistral 7B. The company hopes the new 7-billion-parameter model will become an open-source alternative to current AI solutions. Mistral 7B And Mistral 7B Instruct Models While others … Read more
Find out how to use Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI model’s access to content. Google introduces Google-Extended, a new control for web publishers in the wake of rapid generative AI growth. The control allows publishers to decide how their sites contribute to the evolution of Bard and Vertex … Read more
Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Celebrity New Hires Recently, Delta Air Lines announced Tom Brady would be brought … Read more
Meet Chenell Basilio, a savvy creator who stumbled upon the power of newsletters almost by accident. Starting with a simple curiosity about how others were successfully growing their email lists, Chenell embarked on a journey of research and discovery with Growth in Reverse. Eight months later, she boasts an impressive following of over 20,000 subscribers … Read more
Google has released the first video in a new YouTube series called “SEO Made Easy” to teach people how to improve their website’s performance in search results. In the inaugural episode, Martin Splitt from Google’s Search Relations team explains how sites can customize the way their brand name appears in Google’s search engine results pages … Read more
The key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. In this guide, we’ll go over communication styles, share ways to improve your … Read more
