How to Write a Case Study: Bookmarkable Guide & Template

Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Sure, you could say that you’re great at X or that you’re way ahead of the competition when it … Read more

ChatGPT At One: A Year Of AI Developments From OpenAI

Today, ChatGPT celebrates one year since its launch in research preview. Try talking with ChatGPT, our new AI system which is optimized for dialogue. Your feedback will help us improve it. — OpenAI (@OpenAI) November 30, 2022 From its humble beginnings, ChatGPT has continually pushed the boundaries of what we perceive as possible with … Read more

The Car Fire That Sparked Millions of Impressions for Stanley

A car fire ignited a viral marketing moment for the Stanley brand. On November 15, TikTok user @danimarielettering posted a video showing the aftermath of her car catching on fire. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it. @danimarielettering Thirsty after you catch on fire? @Stanley … Read more

Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest … Read more

OpenAI Welcomes Back Sam Altman As CEO With New Board

OpenAI has announced that Sam Altman is officially back as CEO. Sam Altman is back as CEO, Mira Murati as CTO and Greg Brockman as President. OpenAI has a new initial board. Messages from @sama and board chair @btaylor — OpenAI (@OpenAI) November 30, 2023 Sam Altman has returned as CEO, with Mira Murati … Read more

19 Best Email Newsletter Templates and 12 Resources to Use Right Now

If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty? To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete within their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that … Read more

Google Enhances Search With Support For Organization Meta Data

Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. With this update, Google will use the markup to showcase company details in knowledge panels and other visual elements on the search results page. This helps users find essential information about organizations they search for. … Read more

Google SGE & Generative Summaries For Search Results Patent

Google patent US11769017B1, shared by X user @seostratega, focusing on “Generative Summaries for Search Results,” appears to lay the groundwork for Google’s SGE with the integration of generative AI search summaries. 🔴 BREAKING: Here’s Google’s patent behind Google’s SGE, their experimental search engine with AI generated results. This patent was filed on March 20th, a … Read more

Introducing SAS 3.0: An AI-Infused Ecommerce Course

In 2018, we created the first of its kind. A comprehensive online course to start and launch an ecommerce business from scratch. We called it Start & Scale. Five years later, the course has helped 25,000 founders in 65 different countries kick-start their business ideas, including thousands who’ve achieved 6- and 7-figure results. Founders like… … Read more

The Complete Guide to Education Marketing

Looking to grow your company’s reach? Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8 billion by 2026. How do you develop your first education marketing campaign? How much … Read more

Perplexity Introduces Online LLMs With Real-Time Information

Perplexity, a San Francisco-based startup, has unveiled two new online large language models (LLMs) called pplx-7b-online and pplx-70b-online. These online LLMs aim to overcome key limitations of many existing LLMs: the inability to provide up-to-date information and a tendency to hallucinate inaccurate facts. What Are Online LLMs? Perplexity’s online LLMs can tap into the latest … Read more

9 Thank You Page Examples to Improve User Experience

Landing pages may be the equivalent of making a good first impression, but thank you pages are the final memory you leave a website visitor with before they go. They’re often the final opportunity to engage your site visitors and leave them with a warm, fuzzy feeling about their overall experience on your site. Like … Read more

Navigating 2023’s Changes & Anticipating 2024’s Trends

2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s Search Generative Experience (SGE). So, if you’re looking to gain a competitive advantage in 2024, now’s the time to reflect on the past year, understand its implications, and gear up for the future. Join us … Read more

Is AI Going To E-E-A-T Your Experience For Breakfast? The LinkedIn Example

Are LinkedIn’s collaborative articles part of SEO strategies nowadays? More to the point, should they be? The search landscape has changed dramatically in recent years, blurring the lines between search engines and where searches occur. Following the explosive adoption of AI in content marketing and the most recent Google HCU, core, and spam updates, we’re … Read more

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