Changing URLs On Larger Sites Takes Time To Process

Changing URLs On Larger Sites Takes Time To Process

Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more

YouTube Announces 4 New Studio Features For Creators

YouTube unveiled several new features for YouTube Studio offering creators more insights and customization for their channels. 1. Enhanced Research Tab Coming To Desktop Last year, YouTube Studio added an improved research tab on mobile, including content gaps for Shorts. The research tab gives creators a summary of what viewers are searching for on YouTube. … Read more

Google Updates Core Web Vitals With Interaction To Next Paint (INP)

Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when a user interacts with a page (e.g., clicking a button) to when the browser can render the changed pixels to the screen. It aims to … Read more

Google’s ‘Circle To Search’ Now Rolling Out To Select Android Phones

Google has announced the rollout of a new search feature called “Circle to Search” that allows users to quickly look up information on their mobile devices with simple gestures like circling, highlighting, or scribbling. The feature is launching globally on the new Pixel 8 and 8 Pro phones and the Samsung Galaxy S24 series. With … Read more

Transforming Practices: Mastering Digital Platforms For Healthcare Growth

The healthcare industry is undergoing a massive digital transformation. This shift transcends the mere adoption of new technologies; it signifies a fundamental transformation in the access, delivery, and management of healthcare. As we navigate this landscape, mastering digital platforms becomes imperative for continued innovation and improved patient outcomes.   The Expanding Need for Digital Transformation Even … Read more

A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

If you’re a marketer, you cannot ignore meme culture. No, I’m not talking about making tone-deaf corporate memes that shout “How do you do, fellow kids?” I’m talking about real, organic viral trends. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in … Read more

These Founders Bought Back Their Business: Chris Savage and Brendan Schwartz of Wistia

Foundr Magazine publishes in-depth interviews with the world’s greatest entrepreneurs. Our articles highlight key takeaways from each month’s issue. We talked with Chris Savage and Brendan Schwartz about buying back their business, Wistia, from investors. To read more, download this issue of the magazine for free. ————— “You shouldn’t be profitable.” That was the feedback … Read more

Google’s Q4 2023 Earnings Reveal AI’s Growing Role In Search

Alphabet, the parent company of Google, announced its financial results for Q4 and the full year of 2023. Alphabet’s CEO, Sundar Pichai, was pleased with the company’s ongoing success. He pointed to gains in Google Search advertising, YouTube ad revenue, and demand for Google Cloud products and services. “We are pleased with the ongoing strength … Read more

Google Answers Question About Signals And Syndicated Content

Google’s John Mueller answered a question about what happens to the signals associated with syndicated content when Google chooses the partner as the canonical instead of the original content publisher. John’s answer contained helpful information about the murky area of ranking and syndicated content. The question was asked by Lily Ray (@lilyraynyc) on X (formerly … Read more

How Do I Optimize SEO Conversions On Non-Branded Search Terms?

This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user needs and modifying your copy or the page experience at the current step in the consumer journey. And it applies to both B2B and B2C. … Read more

WordPress 6.4.3 Security Release Fixes Two Vulnerabilities

WordPress announced a security release version 6.4.3 as a response to two vulnerabilities discovered in WordPress plus 21 bug fixes. PHP File Upload Bypass The first patch is for a PHP File Upload Bypass Via Plugin Installer vulnerability. It’s a flaw in WordPress that allows an attacker to upload PHP files via the plugin and … Read more

Revolutionizing Real Estate: Unlocking Website Accessibility For All

In today’s digital age, the real estate industry is evolving rapidly, with websites becoming a pivotal part of property exploration and purchase. However, a crucial aspect that often goes unnoticed is web accessibility, which plays a significant role in ensuring that real estate services are inclusive and available to everyone, including people with disabilities. Companies … Read more

How To Create Inspiring Personalized Emails – Litmus

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. (And we’re not just talking about “Hello %%first_name%%.”) With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard … Read more

Google DeepMind WARM: Can Make AI More Reliable

Google’s DeepMind published a research paper that proposes a way to train large language models so that they provide more reliable answers and are resistant against reward hacking, a step in the development of more adaptable and efficient AI systems. Hat tip to @EthanLazuk for tweeting about a new research paper from Google DeepMind. AI Has … Read more

Local Strategies: How Better Online Reputation Drives Revenue

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more

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