Reels vs TikTok: Which Is the Best Platform for Your Business?

Reels vs tiktok

It’s a social media battle we’ve seen played out again and again. A plucky upstart, in this case, TikTok, introduces a new service to the world. In response, juggernauts like Facebook scramble to either buy the new technology or bury it by rolling out similar capabilities with their legacy products. So as TikTok became a … Read more

Why Gen-Zs Will Not Break Free from the Snapchat Trap!

332 million. Yes, that’s the number of users that Snapchat sees on its platform daily. You read that right, daily. Every day. Snapchat has become one of the most used social media applications on the internet.  It was first launched in 2011, and since then has garnered millions of loyal users. The social media platform … Read more

How Tagging Strategies Transform Marketing Campaigns

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task.  That’s where strategies like tagging come in.  It helps you categorize and optimize your marketing efforts. It also helps your campaigns cut through the noise … Read more

OpenAI To Show Content & Links In Response To Queries

OpenAI content deal will enhance ChatGPT with the ability to show real-time content with links in response to queries. OpenAI quietly took steps to gaining more search engine type functionality as part of a content licensing deal that may have positive implications for publishers and SEO. Content Licensing Deal OpenAI agreed to content licensing with … Read more

Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News)

Google unveiled four Display & Video 360 updates during IAB NewFronts 2024 on Monday morning, while the YouTube evening reception failed to make any news during their Monday evening event. Why did Google hold one NewFront event on Monday morning and YouTube hold another one on Monday evening at the 2024 IAB NewFronts? There’s a … Read more

How I Use AI to Support My Work As a Business Owner With ADHD

Many of the clients I’ve worked with in my strategy firm who are neurodivergent deal with imposter syndrome or believe their brains are holding them back. Personally, I think this trait can be a superpower. Being an entrepreneur with ADHD has always felt natural to me. Rather than trying to bend my ways of working … Read more

Find UK Instagram influencers to grow your brand

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local … Read more

11 Best Advertising Management Software for 2024

As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation, and advanced reporting. If you work in advertising and haven’t been using ads management tools … Read more

How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum]

Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of lowered ad costs. So far, AI tools have proved useful as an algorithm-cracker for the biggest digital marketing … Read more

Google’s John Mueller On Website Recovery After Core Updates

John Mueller, a Google Search Advocate, provided guidance this week regarding the path forward for websites impacted by recent search algorithm updates. The discussion started on X (formerly Twitter) by SEO professional Thomas Jepsen. Jepsen tagged Mueller, asking: “Google has previously said Google doesn’t hold a grudge and sites will recover once issues have been … Read more

Google News Deletes Manual Submission Option

Google removed their documentation on manually adding publications for review to be included Google News. An announcement via new documentation advises that publishers can no longer manually add their sites to be considered for Google News but existing publishers will continue to have access to customization features but that those too will be removed soon. … Read more

Google Ads Performance Max Updates For Full-Funnel Optimization

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets better. 🆕 ✅Several #PMax updates announced today for more insights, goals and control. Here are the highlights: – New Customer Value mode is now in beta for … Read more

Google’s Gary Illyes On AI, Site Migrations, & “SEO Is Dead” Claims

Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. His LinkedIn post touches on a range of topics, from technical issues to the role of AI, providing a thorough overview of the industry’s current state. Addressing hreflang Frustrations … Read more

A Digital Retailer’s Guide To Smart Content Change Notifications

Crawlers. In the ever-evolving landscape of SEO, they’re a necessary evil. A critical component in ensuring that your content is discovered, indexed, and ranked by search engines. However, the traditional approach to SEO often involves a passive stance – waiting for search engines like Google to crawl your site on their own schedule. This can … Read more

Quiet Quitting vs. Setting Healthy Boundaries: Where's The Line?

In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting“. Quiet quitting is a term that essentially means an employee who does the core responsibilities of their role, but doesn’t go above-and-beyond for their company. I think it‘s safe to say we’ve all met quiet quitters throughout our careers … Read more

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