In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? The Instagram stories … Read more
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more
Google is pausing all ad groups that have zero impressions over the last 13 months on March 11. You’ll be able to reactivate them; however, if they remain at zero impressions for three months, they’ll be paused again. This news was met with mixed reviews. Some (including me) are thrilled that Google is taking a … Read more
Writing a cover letter can be daunting. I’ll never forget my college career coach, who made writing a cover letter look easy. Even with her tips, I’ve always found it incredibly difficult to talk about myself and hype up my accomplishments. While it acts as a letter of introduction, I’ve wondered if a cover letter … Read more
If you haven’t set up a 2024 game plan, you’re not alone. Many search engine marketers and PPC professionals are late, or just terrified of what is to come this year. I recognize most of us have still not recovered from the dumpster fire that was 2020 (just look at my beloved NY Jets as … Read more
Sales and business development are different terms with separate terminologies that help develop an organization. But interestingly, sales and business development are intriguingly related. With the aim of creating a better organization and thriving in the competitive business market with better growth opportunities, companies rely on professional services like GO ON GROUP. Whether starting out … Read more
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails? The short answer is: Yes. … Read more
Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively. Source link
Marketers, can we be honest with each other for a second? On a scale of 1 to 10, how much do you really understand the world of paid advertising? Are you confident you can launch and maintain a successful PPC strategy? Although 55% of small businesses in the U.S. do some form of online advertising, … Read more
Google’s discussions and forums carousel in search results has sparked concern among SEO professionals, who worry that the prominence of forum content could lead to misinformation and scams. Google’s Search Liaison, Danny Sullivan, has acknowledged the issue and stated that feedback has been passed along for further evaluation. Sullivan also addressed the broader concern regarding … Read more
Have you ever set up a form on your site, only to lose track of the information? Creating an HTML email form is an effective way to resolve this issue. Below, you’ll learn how to create a form that sends an email to you, as well as the customer, after a submission. This simple trick … Read more
Solid-state drives (SSDs) have become the workhorses of modern computing, offering lightning-fast boot times and superior responsiveness to traditional hard disk drives (HDDs). However, even these technological marvels are resistant to data loss. Accidental deletion, formatting errors, or hardware malfunctions can leave you scrambling to search for SSD data recovery options… This article explores SSD … Read more
Google’s new tutorial can help you identify and resolve Interaction to Next Paint (INP) issues. Google has released a video tutorial on identifying Interaction to Next Paint (INP) issues using Chrome DevTools. INP has recently replaced First Input Delay (FID) as a Core Web Vital. Follow the steps outlined in the tutorial to assess and … Read more
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential to help me make the right choices of who to work with. Whether you’re a UX … Read more
Scraping data from webpages is a relatively advanced task that, until recently, required a degree of technical skill. The idea of diving into code or scripts for data extraction seemed overwhelming for many, myself included. Data scraping can power many SEO tasks, such as auditing, competitor analysis, and examining website and data structure. Google sheets … Read more
A post in the r/SEO subreddit by Google’s Danny Sullivan that was meant to dispel a misinformed observation was apparently removed by a moderator with zero explanation and then it returned. This isn’t an isolated incident, posts by John Mueller have also been removed without explanation, giving a perception that the r/SEO moderation is biased … Read more
Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I was able to realize my dream. It wasn’t an easy journey, and I made plenty of mistakes along the way. If only I had known then … Read more
![How to Write a Memo [Template & Examples]](https://nicheplrnewsletter.com/news/wp-content/uploads/2023/08/how-to-write-memo_0.webpkeepProtocol.webp "How to Write a Memo [Template & Examples]")
When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your entire department or everyone at the company. No pressure. (Well, maybe some pressure…) Before writing … Read more
