As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me. I was learning to play the keyboard at the time and came across an upload by MysteryGuitarMan that lets you play a song by clicking on piano keys displayed on the screen. My song of choice? “Mary had a … Read more
Header tags are a fundamental element of web design and SEO, influencing user experience and search rankings. While often overlooked, these HTML tags provide a hierarchical structure to content, enhancing readability and navigation for human visitors. At the same time, header tags offer semantic signals that help search engines better understand context and key topics. … Read more
Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture. I always use marketing jokes as an ice-breaker to start a conversation in a group or keep things breezy … Read more
Google has addressed concerns regarding the accuracy and quality of its AI overview feature in search results. The company acknowledges the criticism and odd results generated by the AI overviews but claims that the feature leads to higher user satisfaction and more complex queries being answered. As Liz Reid, Head of Google Search, continues to … Read more
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag. That being said, through my experience as the head of marketing at two different tech … Read more
Whether or not you believe that Facebook is still the leader of the social media pack, there’s no arguing that it remains an incredibly powerful tool for businesses aiming to enhance their online presence. However, creating a Facebook Page for your business is only the first step in your Facebook marketing journey. The real power … Read more
I became a marketer because I love storytelling — a craft that I and many other content strategists treat like an art. Like all art, storytelling requires creativity, vision, skill, and practice. The result of this discipline? Marketing campaigns that really pull your audience in. When I think about storytelling in business, my mind goes … Read more
Ethereum is poised for a major rally, say many cryptocurrency market analysts. The second largest coin by market cap after Bitcoin, a recent May 14th report in Yahoo Finance said Ethereum among other cryptos “have seen a surge in value this year, driven by recent developments in the financial sector.” Wall Street and the TradFi … Read more
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! The unique abilities of AI to make people more productive, such as by drafting otherwise tedious emails, have been expounded on endlessly. What remains to be seen are the long-term strategies for using AI that … Read more
If you’re looking for a video marketing guide, you’re not alone. Of all businesses, 90% use video marketing as part of their overall digital marketing strategy. And 68% of marketers who aren’t using video plan to build a video strategy in 2024. There’s no strategy like video marketing for educating, generating leads, and converting customers. … Read more
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy requires a deep knowledge of your company’s commercial strategy as well as technical SEO knowledge, cultural sensitivity, and excellent data … Read more
Your website homepage is your company’s first impression for most customers, and first impressions are everything. Your landing page needs to make a killer first impression to encourage potential customers to stick around and engage. In this guide, I’ll share some best practices for homepage design along with brilliant homepage design examples that have implemented … Read more
Google has officially acknowledged that some internal documents recently leaked online are authentic. The files containing details about data Google collects and potentially uses in its search ranking algorithms ignited speculation and analysis within the SEO community. Now, there’s a question of whether the leak will cause Google to tighten its already restricted communication channels. … Read more
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Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you can offer. You don’t need to be a designer by trade to design beautiful ebooks yourself. With the right resources, like free ebook templates, and the right approach, you can deliver valuable content to your … Read more
Want to reach more of your target audience, connect with them, and have meaningful interactions? Quality content marketing may be the ideal solution for you. But gone are the days of simply writing and releasing content. Effective content marketing requires various skills and strategies if you want to get it right. If you’re looking to … Read more
The Core Web Vitals technology report shows that five out of six of the most popular content management systems performed worse in April 2024 when compared to the beginning of the year. The real-world performance data collected by HTTPArchive offers some clues about why performance scores are trending downward. Core Web Vitals Technology Report The … Read more
This edited extract is from How to Use Customer Data by Sachiko Scheuing ©2024 and reproduced with permission from Kogan Page Ltd. Do you use personal data? I bet you do because otherwise, you would not be reading this book. If your company uses personal data for marketing, accounting, HR, or whatever other purposes, you … Read more
For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO doesn’t just mean Google: To the contrary, there are a number of alternative search engines worth exploring. I learned this first hand when I was working for a company with operations in China, where Google wasn’t accessible. … Read more
