Facebook is a dominant force in social media advertising. Most marketers say it consistently delivers a better ROI than any other social media platform. As a chief content curator, I’ve created many Facebook ads, and I can attest to this. The platform’s sophisticated targeting options make it an incredibly effective tool for reaching my audience. … Read more
Joost de Valk, the creator of Yoast SEO plugin, has created a new (and free) plugin for solving a site architecture problem that can silently diminish a website’s ability to rank. Site Architecture Site architecture is an important SEO factor because a well-organized website with clear navigation helps users quickly get to the content and … Read more
You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs. There’s often more to them than meets the eye, and those little details make them even more special. In this post, I’ll share 30 hidden messages … Read more
Google announced that it is now indexing .epub documents, a format commonly used to print books for e-readers. Google is already showing EPUB books in the search index. EPUB File Format EPUB is an XML-based eBook publishing format based on a standard developed by the International Digital Publishing Forum, which in 2016 was subsequently merged … Read more
AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews that have been spotted, explains why we’re being exposed to this feature and focuses on a famous reality-check anecdote. Source link
An analysis of 25,000 ecommerce queries by Bartosz Góralewicz, founder of Onely, reveals the impact of Google’s AI overviews on search visibility for online retailers. The study found that 16% of eCommerce queries now return an AI overview in search results, accounting for 13% of total search volume in this sector. Notably, 80% of the … Read more
Google Analytics introduces direct export to Google Sheets, streamlining data analysis and collaboration. Google Analytics now lets you export reports directly to Google Sheets. Exporting to Sheets enables deeper analysis and easier team collaboration. Additional export options like PDF, CSV, and APIs are also available. Source link
In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to … Read more
Google is rolling out a new social profile feature that will allow you to view, manage, and share written reviews across Google’s various platforms. This feature was announced via an email to people who have contributed reviews to Google Search. In the email notification, Google states that the primary purpose of this feature is to … Read more
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more like dog names than business terms: ROI, ROA, ROAS… 🥲I could even imagine fluffy Chow Chow named “ROAS” chasing after a Shih Tzu named “ROI.” Years later, I catch myself using those terms even in everyday life. … Read more
Instagram is one of the best social networks to advertise on. It’s just as big an advertising platform as its parent company, Facebook (now Meta). In fact, in 2023, the site exceeded 1.3 billion users, according to Datareportal. That’s a potential ad reach of around 25 percent of all internet users! What does that mean … Read more
Emotional intelligence (EQ) is important in our work and personal lives. It helps us manage and resolve conflict and support others with empathy, which in turn helps us build stronger relationships with others. EQ also helps us accept and deliver criticism calmly and be comfortable saying no, which are valuable skills we need at work. … Read more
Google’s rollout of AI-generated overviews in US search results is taking a disastrous turn, with mainstream media outlets like The New York Times, BBC, and CNBC reporting on numerous inaccuracies and bizarre responses. On social media, users are sharing endless examples of the feature’s nonsensical and sometimes dangerous output. From recommending non-toxic glue on pizza … Read more
Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI. In many marketers’ eyes, including many “experts,” content marketing and thought leadership are the same. But although thought leadership can be a pillar of your content strategy, it’s … Read more
Have you ever launched a podcast episode, eagerly awaited the flood of listens and feedback, only to hear…crickets? If you’re nodding along, you’re not alone. Many digital marketers and content creators find themselves puzzled by the silence. The truth is, creating the podcast is just the beginning—growing its audience is where the real challenge lies. … Read more
On average, subscribers only spend 8.97 seconds with an email. In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat. That’s why we’re thrilled to welcome the newest quick-start template on the Litmus Personalize block: Scratch-Offs! With just a few clicks, you can bring a sense … Read more
Imagine waiting for an important email, never receiving it, and then discovering it in your junk folder months later. It’s probably happened to you, and I know it’s happened to me. I had to contact my IT team, who taught me how to whitelist an email address. Whitelisting emails is a helpful tech skill. I … Read more
Launching a product can feel incredibly daunting. There are so many different factors to consider, and trying to get everything in order and your timing on point can feel difficult at the best of times and downright impossible at the worst. Don’t get me wrong, I’ve made a few product launch mistakes along the way, … Read more
