11 Powerful Examples of Dynamic Email Content [+ Guide] – Litmus

Not all email personalization is created equal.  There are varying degrees, from the basic “Hello, %%first_name%%” that many email service providers (ESPs) offer using merge tags, to more advanced methods that go beyond these standard methods—like email elements that are dynamically personalized at the time of open (think: live polls, countdown timers, and Interest Signals). … Read more

How I’m Scaling My Business with AI: The Exact Tools, Tactics, and Prompts

My purpose as a business owner is to help other small businesses scale in simple and sustainable ways. So, when there is a new technology that I think can help entrepreneurs get more done in less time, reduce their expenses, and increase their profitability, I am 100 percent for it. I see AI as being … Read more

Data storytelling: Adding meaning to metrics

Your comments and likes are up month over month and your new campaign hashtag has been used over 1,000 times, but what do those numbers mean? How do they impact your business? And, once you figure out the impact, how do you convey it to stakeholders? If you’re asking these questions, you’re not alone. Discerning … Read more

Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Few concepts have generated as much buzz and speculation in SEO as E-E-A-T. Short for Experience, Expertise, Authoritativeness, and Trustworthiness, this framework has been a cornerstone of Google’s Search Quality Evaluator Guidelines for years. But despite its prominence, more clarity about how E-E-A-T relates to Google‘s ranking algorithms is still needed. In a recent episode … Read more

Google Warns Of Soft 404 Errors And Their Impact On SEO

In a recent LinkedIn post, Google Analyst Gary Illyes raised awareness about two issues plaguing web crawlers: soft 404 and other “crypto” errors. These seemingly innocuous mistakes can negatively affect SEO efforts. Understanding Soft 404s Soft 404 errors occur when a web server returns a standard “200 OK” HTTP status code for pages that don’t … Read more

WordPress Plugin Supply Chain Attacks Escalate

WordPress plugins continue to be under attack by hackers using stolen credentials (from other data breaches) to gain direct access to plugin code.  What makes these attacks of particular concern is that these supply chain attacks can sneak in because the compromise appears to users as plugins with a normal update. Supply Chain Attack The … Read more

Google’s Search Dilemma: The Battle With ‘Not’ & Prepositions

While Google has made strides in understanding user intent, Director & Product Manager Elizabeth Tucker says specific queries remain challenging. In a recent episode of Google’s Search Off The Record podcast, Tucker discussed some lingering pain points in the company’s efforts to match users with the information they seek. Among the top offenders were searches … Read more

44 Pinterest Statistics And Facts For 2024

While it may not have the reach or revenue of big-hitters like Facebook and Instagram, Pinterest is absolutely a social platform worth exploring. With its focus on visual discovery and inspiration, Pinterest occupies its own niche space in the social media landscape, which offers unique opportunities for marketers and brands. Pinterest’s users are active, devoted, … Read more

Steam gamers get another official controller, five years after the last one

PC gamers who prefer gamepads to console-and-mouse have a number of peripherals supported within Steam, from PlayStation 4 to Xbox Series X. The officially official Wireless Horipad for Steam, however, uses twin analog sticks instead of the unusual touch pads that the original Steam Controller employed. The original Steam Controller, bundled with the long lost … Read more

How to Do an Inclusive Website and Social Media Audit to Improve Conversions

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and … Read more

Google Reveals Its Methods For Measuring Search Quality

How does Google know if its search results are improving? As Google rolls out algorithm updates and claims to reduce “unhelpful” content, many wonder about the true impact of these changes. In an episode of Google’s Search Off The Record podcast, Google Search Directer, Product Management, Elizabeth Tucker discusses how Google measures search quality. This … Read more

Google Completes June 2024 Spam Update Rollout

Google has officially confirmed the completion of its June 2024 spam update, a week-long process aimed at enhancing search result quality by targeting websites that violate the company’s spam policies. The update began on June 20, 2024, and was announced via Google’s Search Central Twitter account. Google’s Search Status Dashboard shows the update finished on … Read more

The Top 3 Challenges Regional Marketing Models Create for Global Businesses

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks’ new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of … Read more

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