Back in May Google’s Gary Illyes sat for an interview at the SERP Conf 2024 conference in Bulgaria and answered a question about the causes of crawled but not indexed, offering multiple reasons that are helpful for debugging and fixing this error. Although the interview happened in May, the video of the interview went underreported … Read more
Generative AI, SGE, and now AI Overviews have been hot topics since the launch of ChatGPT in November 2022, which gave Gen AI an accessible interface to the wide market. Since then, the SEO industry has been trying to figure out just how much search behavior will change and how much this will impact organic … Read more
SEO metrics such as rankings are great, but what matters most is SEO’s impact on business growth. This means you can only understand SEO’s value if you track the right metrics and how it can increase revenue. Your metrics should focus on: Audience quality: Are you attracting visitors who are likely to become customers? Engagement … Read more
How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ. Source link
A new study by search industry expert Rand Fishkin has revealed that Google’s rollout of AI overviews in May led to a noticeable decrease in search volume, particularly on mobile devices. The study, which analyzed millions of Google searches in the United States and European Union, sheds light on the unexpected consequences of AI integration. … Read more
Microsoft is making publicly available a new technology called GraphRAG, which enables chatbots and answer engines to connect the dots across an entire dataset, outperforming standard Retrieval-Augmented Generation (RAG) by large margins. What’s The Difference Between RAG And GraphRAG? RAG (Retrieval-Augmented Generation) is a technology that enables an LLM to reach into a database like … Read more
In a recent LinkedIn post, Gary Illyes, Analyst at Google, highlights lesser-known aspects of the robots.txt file as it marks its 30th year. The robots.txt file, a web crawling and indexing component, has been a mainstay of SEO practices since its inception. Here’s one of the reasons why it remains useful. Robust Error Handling Illyes … Read more
It has become quiet around AI Overviews. One month after my initial traffic impact analysis, I updated my data for AIOs. The results are important for anyone who aims for organic traffic from Google as we’re seeing a shift in AIO structures. Shortly after Google just launched AI Overviews on May 14, I looked at 1,675 … Read more
Local business owners consistently face a familiar digital marketing conundrum. With a myriad of options available and seemingly growing daily, including the recent introductions of AI into the mix, how do you determine the best and most effective approach for your business? To begin, most local businesses have two (or technically four) primary paths to … Read more
Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells. Source link
WordPress announced over the weekend that they were pausing plugin updates and initiating a force reset on plugin author passwords in order to prevent additional website compromises due to the ongoing Supply Chain Attack on WordPress plugins. Supply Chain Attack Hackers have been attacking plugins directly at the source using password credentials exposed in previous … Read more
Pages with high bounce rates can be frustrating– but bounce rate can be a useful tool. A high bounce rate in GA4 doesn’t always mean your website or pages perform poorly. GA4 needs to be configured properly to track bounce rate accurately. If you are just learning about bounce rate, I highly recommend reading this … Read more
Google’s latest Search Off the Record shared a wealth of insights on how Google Search actually works. Google’s John Mueller and Lizzi Sassman spoke with Elizabeth Tucker, Director, Product Management at Google, who shared insights into the many systems that work together to rank web pages, including a mention of a topicality system. Google And … Read more
It’s been a year of considerable disruptions in digital marketing so far. Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside the relentless updates that Google keeps throwing at us. SEO is changing and the industry … Read more
