Is Perplexity AI’s Revenue Share Plan Fair?

Perplexity AI's publisher revenue share model raises doubts about its fairness and effectiveness

AI-powered answer engine Perplexity AI announced a revenue-sharing plan with publishers when their content is referenced, but there are few details on how smaller publishers will benefit. Some in the digital marketing community expressed skepticism that only the biggest and most powerful publishers will be paid. Perplexity AI Revenue Share Perplexity recently announced the establishment … Read more

The OGP Framework: HubSpot’s Approach to Driving Focus and Alignment

As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work … Read more

How People Search: Understanding User Intent

In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance). Since those days, Google Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs. To a certain … Read more

Google Search Algorithm Update Targeting Explicit Deepfakes

Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery. Google updated its algorithm to combat explicit deepfakes. Content removal processes are now easier and more comprehensive. Search rankings will demote sites with frequent policy violations. Source link

New Wix AI Tool Scales Content With Authenticity

Wix announced a suite of AI tools that can automatically create topics and article outlines for blog posts that maintain quality and authenticity, helping businesses overcome an important hurdle of engaging and converting potential customers. An Average Of 86% More Organic Traffic An interesting insight shared by Wix is that they’ve noticed that websites with … Read more

Google’s AI Overviews Appear In 3.9% Of Trending News Searches, Study Finds

Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches. Health-related queries are most likely to trigger AI Overviews. Hard news topics rarely generate AI Overviews. Source link

23 of My Favorite Free Marketing Newsletters

Whether you’re in your first marketing job (congrats, btw) or your 15th, you know that there are approximately 43,827 marketing-related newsletters all vying for your email address. Let me rescue you from the overwhelm: I subscribed to several dozen marketing newsletters, talked to friends across different industries, scoured the internet, and pestered a great many … Read more

Google Expands ‘About This Image’ To More Platforms

Google has announced the expansion of its “About this image” feature to additional platforms, including Circle to Search and Google Lens. This move gives people more access points to obtain context about images they encounter online. New Access Points The “About this image” tool, which offers information about an image’s origins and usage, is now … Read more

Navigating A Cookieless Future: PPC Strategies For Privacy-First World

The digital advertising landscape is constantly changing, and a recent announcement from Google has shifted things yet again. On July 22, 2024, Google made a surprising U-turn on its long-standing plan to phase out third-party cookies in Chrome. This decision comes after years of back-and-forth between Google, regulatory bodies, and the advertising industry. Advertisers have … Read more

Google Introduces New AI Tools For Performance Max Campaigns

Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to Performance Max campaigns. New features include asset-level conversion reporting and image editing. Asset generation expands to App and Display campaigns. Source link

AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders

This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of the human experience. People have been communicating observations and data to each other for millen­nia using the same principles of persuasion that are being used … Read more

Search GPT – Can Search GPT Disrupt Google Search?

Despite initial concerns, Chat GPT has not replaced search. Q2 record earnings show Google Search does better than ever. That’s why OpenAI’s new search engine, Search GPT, makes only sense after a second look. Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! $5b USD Why would OpenAI launch a search engine if … Read more

Instagram Productivity Hacks That Actually Work For Me

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn’t strategy — it’s time management. You likely know that consistent, frequent … Read more

Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible

Getty Images announced an updated AI model for their image generator that generates images faster and with a higher quality. The changes benefit users of Generative AI by Getty Images and also Generative AI by iStock. Fully Licensed High Quality Images The Getty AI generated images are trained on their own content which means that … Read more

Why WordPress 6.6.1 Was Flagged For Trojan Malware

Multiple user reports have surfaced warning that the latest version of WordPress is triggering trojan alerts and at least one person reported that a web host locked down a website because of the file. What really happened turned into a learning experience. Antivirus Flags Trojan In Official WordPress 6.6.1 Download The first report was filed … Read more

Cracking Open The Local SEO Bucket: Expert Strategies To Shape Success

Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search rankings and user experience for the big brands.  Local SEO isn’t just about appearing in local search results; it’s about ensuring your brand is visible, … Read more

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