Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the reasoning behind this and offered insights into measuring INP. Lighthouse Measures Page Loads, Not Interactions Lighthouse measures a simple page … Read more
New data from BrightEdge shows significant changes to Google AI Overviews, prioritizing topic-specific sites and a stronger focus on ecommerce ahead of the year-end shopping season. Google Core Update And AIO An interesting insight from the data is that there is more overlap between AIO and Google’s organic search results, that there is more agreement … Read more
It’s no secret that AI is driving marketing industry growth. As a writer in the marketing industry, I’ve seen it myself. AI can help with everything from brainstorming to content creation. But another marketing task that AI excels at? Personalization. I’ve received plenty of personalized marketing assets, and it’s obvious when something uses surface-level personalization … Read more
In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for UGC, and a rise of “terrible” content created by marketers. Sullivan explained that, through surfacing UGC, Google aims to provide … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Technology offers new ways to communicate, but real human interaction remains the cornerstone of building trust and fostering genuine relationships. This is where event organizers play a crucial role — not just in coordinating … Read more
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some books on this list provide a foundation in core concepts, while more advanced practitioners can explore topics such as entity optimization. … Read more
Are you ready to leverage AI to transform your digital marketing approach and drive unparalleled results? AI is no longer an option. It’s essential to stay competitive in today’s fast-paced digital world. The question isn’t if, but how quickly and efficiently you can integrate AI into your SEO strategy and marketing operations. Join us for … Read more
Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, Snapchat can be a powerful marketing tool for your business. Snapchat is the fifth largest social media network in the … Read more
Google’s John Mueller clarified the longstanding confusion about whether it’s appropriate to use a noindex rule and a canonical tag on the same page. A 2021 statement suggested that using both might ‘maybe’ work, but his latest statement provides a more detailed and definitive answer. Noindex Rule And Rel=Canonical An HTML element is like a … Read more
Catch up on select AI news and developments from the past week or so (in no particular order): FTC targets deceptive AI businesses in new crackdown. The Federal Trade Commission (FTC) has launched Operation AI Comply, focusing on deceptive AI practices. The FTC has taken action against companies promoting misleading AI tools, including AI-generated fake … Read more
What is lifecycle marketing? What are the lifecycle stages? Key lifecycle marketing channels Components of a lifecycle marketing strategy Cross-departmental collaboration and data integration How personalization strengthens your lifecycle strategy Creating effective lifecycle email marketing campaigns Industry-specific lifecycle marketing strategies Measuring the success of lifecycle marketing Make every stage count with lifecycle marketing Lifecycle marketing … Read more
Matt Mullenweg posted on WordPress.org that WP Engine users have been granted a reprieve from the block on the WordPress plugin and theme repository until October 1st, allowing them to access updates as usual. WordPress Versus WP Engine Matt Mullenweg and popular web host WP Engine have been locked in a conflict for the past … Read more
Joost de Valk, co-founder of the Yoast SEO plugin, published an article calling for more equitable contributions from large WordPress companies, greater financial transparency, and a new board that represents the voices of contributors and companies. Joost de Valk Supports Matt Mullenweg Joost de Valk’s article is supportive of WordPress and agrees with Automattic’s CEO … Read more
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A habit that has woven itself through many facets of my life, like parenthood, my health, and entrepreneurship, is a consistent check-in I like to do with how I’m growing. I often call it … Read more
When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying … Read more
Looking for a way to stay connected to the voices and perspectives in digital marketing? Do you learn from hearing and observing but don’t get that experience when working from home? We’ve got you covered. Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window … Read more
Happy fall, MiM-ers! Grab your pumpkin-spiced latte, settle in with Noah Kahan’s Stick Season, and get ready to hear from a paid marketer who’s all-in on influencers, storytelling, and AI-targeted ads. (I’m sorry I can’t offer up a more recent fall-inspired album. To be fair, I’m still obsessed with my “Summer 2019” mix.) Keep reading … Read more
SpacePay is emerging as a cryptocurrency that could outperform many major and established currencies in the upcoming bull run. When evaluating a crypto’s potential for adoption and value appreciation, investors consider its utility and value proposition. For SpacePay, the utility is evident, and it is expected to garner significant interest as the project gains popularity. … Read more
