In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The noarchive rule is no longer used by Google Search to control whether a cached link is shown in search results, as the cached link feature … Read more
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work. Websites are no different. Even the best content needs readers, and if you’ve struggled to increase your website traffic, you’re in good company. … Read more
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various perspectives exist on optimizing ads, few are substantiated by comprehensive data. A recent study from Optmyzr attempted to address this. The goal isn’t to promote … Read more
![The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]](https://nicheplrnewsletter.com/news/wp-content/uploads/2024/10/instagram-for-business.webp.webp "The Ultimate Guide to Instagram for Business [+ Data From")
More companies than ever are using Instagram for business — over 200 million businesses, to be exact. Instagram has proven to be a worthwhile investment for marketing purposes. We surveyed 650+ global marketers in Jan. 2024, and they were more likely to rate Instagram as having high ROI than any other platform, and it’s the … Read more
Google updates guidance on Product markup, advising ecommerce sites to prioritize HTML implementation and use JavaScript cautiously. Google recommends including Product markup in initial HTML for best results. JavaScript-generated markup can lead to less frequent and reliable crawls. E-commerce sites using JavaScript for product data should ensure servers can handle increased traffic. Source link
In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point of contention, with concerns that Google’s ranking systems favor brands over independent sites. Fairness In Search Results Sullivan claims that Google doesn’t inherently favor brands, … Read more
Google’s John Mueller offered a useful for technical SEO tip for those launching a new site that will help your site get picked up by Google faster by avoiding this one common mistake. High Priority For Site Launch Launching a website is a chance to take everything learned from previous experiences and apply them with … Read more
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads). She helps businesses streamline their messaging, and loves teaching business leaders to leverage the StoryBrand framework to simplify what they’re trying to say. Keep reading to learn her three tips when it comes … Read more
Microsoft has announced an expansion of Bing’s generative search capabilities. The update focuses on handling complex, informational queries. Bing provides examples such as “how to effectively run a one-on-one” and “how can I remove background noise from my podcast recordings.” Searchers in the United States can access the new features by typing “Bing generative search” … Read more
Google has announced updates to Search Console, introducing sticky filters across Performance reports and streamlining navigation within the tool. Search Console Performance report filters are now sticky! 🥳 From now on, filters set in one of the three Performance reports (Search results, Discover or Google News) will remain applied when navigating between them. Also, you’ll … Read more
We’re bombarded with tens of thousands of messages everyday — and most of them are extensions of brand strategies. Instagram influencers tell us how to book a free first-class flight, the city bus is wrapped with an Apple ad, your favorite TV show has been interrupted by commercials ever since the streaming service raised prices. … Read more
Regulation splits the internet experience, a.k.a. Search, into a European and American version with stark differences. While big tech companies face complexity, Search players have an opportunity to compare SERP features and AI Overviews in both internet versions and better understand their impact. AI on Innovation, I mentioned that: Differences in AIO design might arise … Read more
In SEO, making strategic decisions without empirical data is like relying on luck for consistent results. But how can you effectively harness data to guide your SEO efforts and ensure you’re not just shooting in the dark? This comprehensive guide will show you how to leverage data for confident, results-driven SEO strategies. The Power Of … Read more
This post was sponsored by Wix. The opinions expressed in this article are the sponsor’s own. SEO courses seem to be everywhere. In that sense, they’ve become a dime a dozen. That’s generally because they’re both a lead magnet and a solution to a real problem. To the latter, SEO isn’t an exact science, and … Read more
The secret to engaging social media posts has been in front of you this whole time. And it’s not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. Copywriters call it a ‘hook,’ and learning how to write social media hooks can be the … Read more
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing social content to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network, it’s important to refine your copywriting skills to … Read more
