If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention … Read more
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, … Read more
Moz’s Brand Authority now delivers data across US, UK, Canada, and Australia, with expanded data on 2M brands and new integration in SERP Analysis and Keyword Gap tools. Discover how these improvements help you better understand your brand’s global presence in an increasingly AI-driven search landscape. Source link
Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries … it’s FREE! Whether you’re selling cars, shampoo, clothing, or legal services, the decision to buy what you’re selling is always made by a person. That fundamental principle is deeply ingrained in consumer marketing. However, in business-to-business (B2B) … Read more
Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion users per month. This information was revealed during Alphabet’s Q1 earnings call. Alphabet Earnings Show Growth Across Core Products Alphabet announced strong financial results for Q1, highlighting the adoption of AI across its products. The … Read more
Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation influences every part of your content strategy, from the adjectives you can use for tobacco flavors to the exact phrasing required for financial products. Once you understand the sector’s rules, the … Read more
If you want to become a better content marketer, you’ll need to master the art and science of messaging. And by “messaging,” I don’t just mean the ethereal notions of “value,” emotional impact, or brand alignment. I mean the real meat of what your brand stands for, how that’s communicated, and why people should care. … Read more
After digging into millions of posts sent through Buffer, we’ve pinpointed the best time to post on all major social platforms for maximum engagement and reach — LinkedIn included. Discovering the best time to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening … Read more
Influencer marketing has solidified its position as a strategic pillar for brands seeking meaningful audience connection and measurable impact. But managing the intricate web of partnerships, content and data demands more than manual effort. For marketers seeking to optimize and scale their influencer programs, the right influencer marketing platform isn’t just a convenience–it’s a competitive … Read more
Google’s John Mueller answered a question on Reddit that showed an easy way to completely remove an entire website from Google’s search index without a search console verified account. The person who started the discussion on Reddit had an old website that they wanted to remove a Canva website from Google’s search results. They wrote: … Read more
Microsoft released its 2025 Annual Work Trend Index this week. The report claims this is the year companies will move beyond AI experiments and rebuild their core operations around AI. Microsoft also introduced several new terms that it believes will shape the future of the workplace. Let’s look at what Microsoft wants to add to … Read more
In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome by 2022 was reversed in July 2024, allowing their continued use. This reversal has implications for data clean rooms, which were poised to become essential … Read more
Google’s Search Relations team has released a new SEO Office Hours video with Martin Splitt. He tackles a common problem many website owners face: unwanted noindex tags that keep pages out of search results. In the video, Splitt helps a user named Balant who couldn’t remove a noindex tag from their website. Balant wanted their … Read more
Google announced that it is dropping support for the 2020 COVID-era Special Announcements structured data type and completely phasing it out by July 31, 2025. The announcement was posted on the SpecialAnnouncement structured data documentation. SpecialAnnouncement Structured Data This structured data type was adopted by Google in April 2020 as a way to announce a … Read more
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without paying for every mention. Here’s where your whole team will help you gain EMV. In … Read more
Wix announced a new feature that enables businesses to create personalized content for visitors, increasing relevance and opportunities for higher sales and lead generation. The feature integrates AI into the workflow, making it easier for publishers to deliver advanced personalized experiences to returning customers. Relevance = Higher Sales It’s commonly known that site visitors who … Read more
Effective onboarding of digital marketing talent is key to setting the foundations for a positive employee experience. It’s also vital for accelerating productivity, boosting employee retention, and cultivating a positive company culture. When done right, it leads to more engaged and profitable staff in the long run. Solid and thorough inductions also help new employees … Read more
WordPress is a popular choice when it comes to building ecommerce websites. Currently, over 4 million live stores are powered by WooCommerce, which runs on the WordPress platform. The platform offers countless benefits for online sellers. So, it’s easy to see why so many ecommerce merchants choose WordPress for their business. But, is it really … Read more
