An email marketing campaign is a low cost and fast way to reach out to your customer base. But there is no guarantee that any subscriber will stay on your list forever. You have to contunially proving value so that they always feel that you are providing something that is of benefit to them.
1. How Frequently Should You Send An Email?
There is no right or wrong answer on how often you should send an email to your database for it to be a successful email campaign. The main issue for effective email marketing is to be consistent with your mailings and don’t just email once in awhile most of the time and then blast them with emails everyday for 2 weeks just because there’s a promotion or sale. As long as you’re providing value to your subscribers, there is no reason why you cannot email everyday.
2. Always Provide Value.
Reliable and honest product reviews are things that the people on your list will like to read and hear about. Don’t make it a blatant sales pitch about a new product but rather give your views on how the product does, or does not live upto your expectations. If someone emails you asking a question, always reply to that person individually. You can then create an email marketing campaign based on answering that question for your whole list, as they could be struggling with the same problem.
3. Be Available.
An effective email marketing campaign will answer the questions or problems that are challenging the people on your list. The only way you can find out what these problems are is ask the people on your list. Naturaly, the bigger your list grows, the more challenging this will become so you have to adapt your business model and outsource some of your tasks. If you take the time to help others, your reputation will start to spread and you’ll have more people who will want to be on your list and who will buy your products.
4. Be Honest.
When your readers feel a connection to you it means letting yourself be seen as human. Your subscribers will love it if you’re honest and transparent with them. Effective email marketing is about building relationships with people so don’t think that you can’t make mistakes and share them with the people on your list. Often, it will endear you to your list even more and you’ll become known as a genuine marketer within your niche.