Marketing Strategy - The Eight Laws of B2B Tech Marketing [Infographic]

Marketing Strategy – The Eight Laws of B2B Tech Marketing [Infographic]

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B2B tech marketing is constantly shifting as products, channels, and strategies evolve.

However, some core principles remain constant amid all the change.

An infographic (below) from Team4, which was based on this blog post, looks at these immutable foundations.

Specifically, it covers eight “laws” of B2B tech marketing: know your categories, the product comes first, be the most useful brand, perception is everything, data trumps opinion, know your buyers’ tech stack, and understand the complexity of the customer journey.

Check out the infographic:

 

Related posts:

  1. Marketing Strategy – The State of B2B Marketing Pipeline Growth in 2024 [Infographic]
  2. Seven Perks of B2B Marketing and Sales Alignment [Infographic]
  3. Marketing Strategy – Market Research for B2B Marketing Success
  4. Marketing Strategy – Inclusive B2B Marketing Techniques You Can’t Afford to Ignore

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