We’re all aware of how essential SEO is for any business, especially today. With the advent of digital marketing and social media skyrocketing, it has become imperative for business owners to consider implementing necessary SEO strategies. But what happens when they’ve done that, and their business still struggles?
If, as business owners, it’s still difficult for your business to thrive even after applying accurate SEO strategies, it’s time to reevaluate. We have seven SEO mistakes that will ruin your ranking. Once you know these mistakes, you’ll know exactly how to rank higher on search engines.
7 SEO Mistakes That Will Ruin Your Ranking
It’d be great if you could write a nice letter and send a basket of mini muffins to Google HQ, asking them to rank your business high on their search engine. But you can’t really do that.
So check out these SEO mistakes that will ruin your ranking so you know better to avoid making them!
1. Overdosing Keywords
You might think the one thing you need to do to rank your business website high on search results, is stuffing content with keywords. In an ideal world, cramming as many keywords as possible should get your site right on top. But in the logical SEO world, that isn’t the case.
Keyword stuffing is actually considered a penalty now because website algorithms are always improving, which means they can detect over-usage. Also, using the same terms over and over again can be annoying.
You surely came across content that did this, which doesn’t read well or say anything. So keyword stuffing or over-optimizing is a mistake many business owners easily make and don’t realize that Google penalizes it, ranking their business lower on searches.
2. Skipping Meta Descriptions
We know meta descriptions on content may seem like a thing of the past, but let us tell you, they still matter. Meta descriptions and title tags are still among the most important elements of content that can help your site rank high on search engines. So don’t skip them.
3. Generic Descriptions
Nothing kills a website more than using generic descriptions. Put yourself in the consumer’s shoes; you wouldn’t click on a website saying, “We sell great cosmetics.” So when you’re a little more descriptive and put some effort into creating great descriptions, consider your site’s SEO rankings guaranteed.
4. Insufficient Content
Content is king, but it isn’t all just images, links, and/or other things. When a website doesn’t have enough content, it won’t rank high on search engines. Well-written content with image and video attachments will instantly help rank your website high on Google.
Your website could have its own blog pages where content is posted regularly. The type of content can range from tips and tricks to more descriptive styles, with videos, images, and links that can be helpful for your visitors and potential customers. Make sure your content is long enough, but not too long where readers won’t want to open them, and/or not too short.
5. Adding Broken, Expired, or Inaccessible Links
When using external or internal links, make sure to check them before adding them. Content with broken internal and external links can significantly lower the site’s rank on Google and other search engines. Link-building is crucial for sites to rank high on search engines, so check each link before adding.
6. Not Regularly Updating Your Website
Google prioritizes and ranks new and fresh content. So if you’re not updating your website regularly, you’re making a grave mistake. Even if you’re updating or enhancing existing content, do it because that will also help your site rank higher.
7. Your Website Isn’t Mobile-Friendly
Sadly, this is a common mistake that many business owners make. Unfortunately, not optimizing your website for smartphones in this day and age, is intentionally kicking it off the ranks of search engines.
SERP or Search Engine Results pages prioritize smartphone-friendly websites because they combine great factors determining your page’s ranking status. Mobile and smartphone-optimized websites are more user-friendly, have good speed, are visually appealing, and have sufficient content for visitors.
Conclusion
We hope this article is informative and useful for building an effective, SEO-friendly website that ranks high on search engines. Whether you’re looking to enhance your website’s performance or about to start one, we hope this article benefits you and helps you recognize the mistakes to avoid.
FAQs
1. What Is The Importance Of Auditing Your Website?
Ans: Website auditing is a crucial step that, unfortunately, many business owners fail to do properly, or forget about completely. Whether you want to do it yourself or seek help from a professional SEO agency, you must audit your website. Site auditing means examining the website’s performance and other factors affecting a site’s ranking in search engines and ease for users. To keep up with the ever-changing trends, site auditing is essential every three to six months. Usually, a routine site audit includes the following: scanning, checking for broken links, identifying on-page and off-page SEO, identifying duplicate or poor content, general assessment for page speed, and errors, and making a list of issues that need to be addressed.
2. How To Design Content To Rank High On Search Engines?
Ans: There is no substitute for great content regarding website ranking. So the next time you’re seated to write your next big article, consider doing the following so you can get your website to impress Google and be one of the top searches,
- A killer SEO strategy remains undefeated in creating great content.
- Choose a topic that has potential and promise.
- Don’t cram keywords, but include important keywords where it is most relevant and necessary.
- Add images that are high-quality and depict the essence of your content.
- Test and promote your content before hitting the publish button.
Read Also:
- Top Programming Homework Help Websites
- What Type Of Website Hosting Do I Need?
- 9 SEO Strategies to Use in Social Media Marketing In 2021
The post 7 SEO Mistakes That Will Ruin Your Ranking appeared first on Social Media Magazine.
